In the evolving landscape of media and online gaming, Raketech has announced the establishment of a significant media partnership with state-owned gambling juggernaut Danske Spil, a move aimed at bolstering the growth of Raketech’s sports products within the Danish market. Under the agreement, which spans an initial tenure of three years with the prospect of a one-year extension, Raketech is set to diversify its revenue streams, undertaking a strategy essential for longer-term financial stability and market penetration.
The collaboration with Danske Spil, which is Raketech’s second partnership within Denmark—the first being earlier this year with gambling operator Vbet—underscores the company’s commitment to fortifying its presence in Scandinavia. This deal adds to a roster of strategic partnerships, mirroring previous arrangements such as the one with Svenska Spel in Sweden, which link Raketech with other state-owned gambling entities.
This significant partnership was announced by Raketech’s interim Chief Executive Officer (CEO), Johan Svensson, who embraced the role in January after a leadership transition precipitated by the departure of previous CEO Oskar Mühlbach. Following diverging visions for the strategic trajectory of the group, Mühlbach, who had been at the helm since December 2019 and had previously served as the chief operating officer, stepped down. Svensson, one of Raketech’s forefathers, resumed the position of CEO, a post he had relinquished in 2017, to steer the company through this interim while a search for a permanent CEO is conducted.
“We are happy to announce a three-year media partnership with Danske Spil,” expressed Svensson. “It expands our media offering while continuing to provide market-leading online assets to the Danish market. The partnership marks a milestone for Raketech in Denmark. It is an endorsement of our product offering of supporting large, successful operators that demand high standards of execution.”
This partnership emerges on the cusp of Danske Spil’s robust financial performance reports that showed an upward trajectory in revenue and net profit for the fiscal year 2023. The company has witnessed auspicious growth, primarily fueled by the success of its lottery division, Danske Lotteri Spil. Danske Spil unveiled that it achieved a 1.2% climb in revenue, which translated into DKK5.04 billion. The lottery arm alone was responsible for a record DKK2.87 billion, marking a 2.5% increment. In terms of profitability, a pre-tax profit surge of 6.0% ripened into DKK2.35 billion, leading to a robust net profit of DKK1.82 billion after taxes— a year-on-year gain of 5.9%.
The partnership represents not just a transactional relationship but signals a strategic expansion for both organizations into a realm of enhanced offerings and heightened market influence. Raketech’s fortification of its Danish footprint through this alliance with Danske Spil is set against a backdrop of financial fortitude and market savvy. Players in the Danish gaming scene will likely observe a culmination of concerted efforts to offer top-tier services, deliver uninterrupted gaming experiences, and navigate a digital sphere that beckons with opportunities for those daring to invest in innovative partnerships.
For Raketech, the future now seems poised on a pivot of strategic diversification, tapping into the synergies of aligned goals and visions with partners like Danske Spil. The cementing of such a key partnership serves as a testament to the strength of Raketech’s offerings and capabilities to meet the high execution standards required by formidable operators. Given the evidence of their financial success and strategic initiatives, both Raketech and Danske Spil stand at the threshold of an optimistic era primed for mutual growth and flourishing partnerships within the online gaming domain.
