In a strategic move designed to corner a significant share of Brazil’s newly regulated online gaming and sports betting market, BIG Brazil International Games has entered into a comprehensive partnership with a well-regarded provider, NeoGames. As part of the agreement, NeoGames will deliver a robust player account management (PAM) platform, a tailor-made sportsbook solution, and a range of captivating online games. In addition, the tech company will contribute with various operational products and services, setting the stage for a strong market entrance.
The partnership arrives on the heels of BIG Brazil’s recent steps toward establishing a foothold in the local gaming industry. Precisely a month prior to announcing the deal, BIG Brazil signaled its intent to carve out a space in the Brazilian market by initiating the accreditation process with the Rio de Janeiro State Lottery, Loterj. During a visit in February to Loterj’s president Hazenclever Lopes Cançado, BIG Brazil’s president André Feldman discussed the prospects of being accredited as an official lottery provider for Rio de Janeiro.
Discussing the collaboration with NeoGames, Feldman emphasized that the supplier’s capabilities align perfectly with BIG Brazil’s strategic goal to become a household name in the Brazilian gaming scene. Feldman remarked, “We have major ambitions to become the go-to brand for players in Brazil once the regulated market opens up, and to achieve this, we need to team up with the right partner.” He added that NeoGames was uniquely positioned to match BIG Brazil’s commitment and vision for making a significant impact and setting the blueprint for market success.
Tsachi Maimon, president and head of igaming at NeoGames, echoed Feldman’s enthusiasm, iterating the company’s readiness to back BIG Brazil’s ambitious undertaking. “Over the past two years we have become closely acquainted with the BIG Brazil team and have learned firsthand of their ambitious plans for the Brazilian market,” Maimon stated. He expressed excitement about being chosen as their supplier and the prospect of aiding BIG Brazil’s ascent to becoming the premier gaming operator in the burgeoning Brazilian market.
The journey towards legalizing Brazil’s online gaming and sports betting has been fraught with political maneuvering and intense debate. The legislative process for Bill 3,626, which would steer the industry’s direction, featured numerous episodes of resistance and compromise. Originally facing a significant pushback on an 18% tax rate, the industry had the rate diminished to a more palatable 12%. An additional juggle in legislative sentiment briefly excluded igaming from the bill, only for the decision to be reversed later in December, reflecting the dynamic and complex nature of Brazil’s path towards regulated gambling.
The industry’s watchful eyes witnessed a pivotal moment last week when Brazil’s ministry of finance unveiled plans to implement fixed-odds betting. These plans are being structured in four strategic stages, each tackling a different regulatory facet, with expectations to conclude by July. Also notable is the formation of a specialized body, the Regulatory Policy of the Prizes and Betting Secretariat (SPA), which is set to play a key regulatory role.
As stakeholders in Brazil’s gaming industry look towards the roll-out of a regulated market, the anticipation of a thriving legal framework is palpable. Both NeoGames and BIG Brazil stand at the vanguard of this new era, ready to provide Brazilian players with an exceptional gaming experience underpinned by an ethos of innovation, security, and customer satisfaction. This powerful alliance signals not only the promise of expansion for both entities but also serves as a beacon for the shape of things to come in Brazil’s gaming landscape.
