In a significant move for its corporate growth strategy, Peter & Sons bolster its executive leadership with the appointment of Lauryn Duncan, who will take charge as the new head of sales and marketing. Duncan’s addition to the team is a strategic step for the company, aiming to enhance its presence across the increasingly competitive igaming industry. With a seasoned career that spans various prominent igaming companies, Duncan is poised to lead Peter & Sons’ sales and marketing endeavors to new heights.
Lauryn Duncan arrives at Peter & Sons with a wealth of experience from her time at Wazdan, where her exceptional leadership skills played a fundamental role in launching several tier-one operators. Duncan’s track record extends through her impactful roles at Microgaming – another top-tier igaming content provider. There, she honed her expertise in sales, partnerships, and team management, further bolstering her professional portfolio. Before joining Peter & Sons, Duncan’s tenure at gaming giant Games Global cemented her reputation, as she adeptly handled client onboarding and managed major European and Canadian market operations.
Peter & Sons, already a familiar name in leading regulated markets like the UK, Italy, Ontario, Sweden, Greece, Denmark, is on the verge of expanding its reach into Spain, Portugal, and New Jersey. The inclusion of these territories signifies the company’s intentions to establish itself among the elite in the igaming space. This ambition is reflected in the company’s recent output of impressive slot games that resonate with both industry peers and gaming enthusiasts alike.
The addition of Lauryn Duncan to the Peter & Sons family couldn’t have come at a more opportune moment, as the company celebrates a period of robust growth and integration with over 50 new operators and aggregators. High-profile partnerships with companies such as Playtech, IGT, Hub88, Reevo, Groove, and AzureTech have marked the past year, underscoring the company’s forward momentum. Yann Bautista, the commercial director and founder of Peter & Sons, expressed his excitement about Duncan’s potential impact: “Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster. Her experience, network, and passion for delivering excellence align perfectly with our vision for the future.”
Duncan, in turn, shares the same enthusiasm for her new role and the company’s prospects. She notes that Peter & Sons stands out in the industry, characterizing it as a company with the unique spark of a “breakthrough stage” business. Duncan’s insights are not to be taken lightly, as her experience with multiple studios has refined her ability to distinguish what factors contribute to an exceptional gaming entity.
For Peter & Sons, Duncan’s hiring marks a new chapter in their journey to solidify their position as a game-changer in the igaming market. With her exceptional grasp of client relationships and market dynamics, Duncan is expected to play an influential role in cultivating new partnerships, managing client engagement, and driving the company’s marketing strategies forward. Her tenure is anticipated to see Peter & Sons reinforce its reputation for innovation and reinforce its standing as a premier slot game provider.
The igaming industry should watch closely as Lauryn Duncan embarks on her new venture with Peter & Sons. Her storied career, teeming with successful launches and strategic market expansions, positions her to make an indelible mark on the company’s global footprint. With an already robust product arsenal and access to some of the world’s largest regulated igaming markets, Peter & Sons, alongside Lauryn Duncan, is looking to redefine its presence as an industry trendsetter.
