In a significant move designed to cater to the demands of automotive enthusiasts and families alike, Mahindra has launched the new AX5 Select (AX5 S) variant for its popular XUV700 series. The introductory price of this new model starts at Rs 16.89 Lakh (ex-showroom), a figure that positions it competitively within the mid-range SUV segment.
The AX5 Select variant is equipped with an impressive suite of features, normally reserved for more premium models, thus offering a premium feel without the premium price tag. Among the standout features is the Skyroof, an expansive sunroof that enhances the driving experience, offering more natural light and an open-air ambiance.
Mahindra has also incorporated a Dual 26.03cm HD Superscreen, which integrates a comprehensive digital interface for both driver and passenger. This feature aims to improve the overall user experience with better visuals, ease of navigation, and advanced connectivity options. Additionally, the Push-Button Start/Stop adds a touch of modern convenience, allowing drivers to start and stop the engine with the mere press of a button.
Another significant highlight of the AX5 Select is its spacious 7-seater configuration. This design is particularly aimed at families, providing ample space for passengers without compromising on comfort. Each seat is designed with ergonomic considerations to ensure a relaxing ride, even on long journeys.
The combination of these features makes the AX5 Select a compelling choice at a relatively affordable price point, setting a new benchmark in the competitive SUV market. These amenities, once considered exclusive to high-end models, are now available to a broader audience, making the AX5 Select an excellent value proposition.
Since its launch in 2022, the XUV700 has carved a niche for itself in Mahindra’s international markets, which include South Africa, Australia, Nepal, and New Zealand. The model has been well-received, further establishing Mahindra’s reputation as a manufacturer of quality, reliable SUVs.
. The global appeal of the XUV700 underscores its versatility and strong engineering, making it a truly universal vehicle.
Mahindra, in an official statement, described the AX5 Select variant as “an unparalleled blend of luxury, performance, and affordability, making it the perfect choice for the next generation of achievers.” This sentiment was echoed by industry experts, who have praised the vehicle for its balanced offering of features, design, and price.
In addition to the AX5 Select, Mahindra has also recently launched other variants in the XUV700 series. The 7-seater MX variant and the limited Blaze edition on the AX7L trim are tailored to meet varied consumer needs. The Blaze edition, in particular, stands out with its bold Blaze Red color, dual-tone black exterior elements, and an all-black interior accented with red. This delivers not just a unique look but also a statement of style and sophistication.
The Blaze edition has been crafted for those who seek not just performance but also a distinctive aesthetic appeal. Its interior design, marked by red accents, offers a refreshing change from conventional car interiors, appealing to younger, style-conscious buyers.
To cope with increased demand and ensure a streamlined customer experience, Mahindra has significantly ramped up its production capabilities. This move is aimed at reducing the waiting period for the XUV700, which typically ranges between four to eight weeks depending on the specific variant. By enhancing production capacity, Mahindra hopes to meet the heightened customer interest more effectively, thus securing its stronghold in the competitive SUV market.
Overall, the launch of the AX5 Select variant marks another milestone for Mahindra in its quest to deliver high-quality, feature-rich vehicles at accessible prices. With a blend of advanced features, practical design, and competitive pricing, the AX5 Select looks set to attract a diverse group of buyers in India and beyond. By focusing on enhancing customer experience and meeting delivery timelines, Mahindra continues to solidify its position in the automotive industry, promising more innovations and customer-centric products in the future.
