In a significant development for the online sweepstakes market, Gaming Innovation Group (GiG) has officially launched its innovative SweepX social platform in the United States. This new platform introduces a sophisticated dual-wallet system, comprehensive store management for redemptions, and prize rewards, all augmented by AI-assisted content management technology.
The launch of SweepX marks a breakthrough in GiG’s suite of technology, featuring its robust real money iGaming platform. This platform, which is already operational across the US, Europe, and Latin America, is now paired with a newly designed sweepstake back office, AI-assisted gamification layers, and an extensive library of sweepstake casino content, all aimed at enhancing user experience and engagement.
In conjunction with the SweepX launch, GiG has also signed a new binding head of terms for a strategic partnership with Primero Games. This partnership positions GiG to drive Primero Games’ expansion into the online social sweepstakes casino market, leveraging GiG’s advanced technological solutions and extensive industry experience.
Primero Games, a company established in 2009, is a prominent developer of casino software and gaming equipment. The operator currently manages over 50,000 sweepstakes machines across the United States and holds ownership of the UK retail operator and content studio, Storm Games.
Andrew Cochrane, GiG’s Chief Business Officer for Platform & Sportsbook, expressed his enthusiasm about the SweepX launch. “SweepX is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data, and AI-driven solutions available within social gaming. This will help power the growth of the market across the US within the next few years.”
Barry Rutherford, CEO of Primero Games, echoed Cochrane’s sentiments. “GiG’s world-class platform will allow us to bring more content and an unmatched experience for our players. Combining our unique player acquisition strategy with GiG’s innovative technology, we are perfectly positioned for the US market and for iGaming markets globally.”
The launch of SweepX and the strategic partnership with Primero Games comes at a pivotal moment for GiG as the company moves closer to finalizing its planned business split. According to Petter Nylander, GiG’s chairman, the split is anticipated to be completed by Q3, following the company’s Q1 results that were recently published.
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Last year, GiG announced its intention to divide the business into two separate entities: GiG Media and Platform & Sportsbook. While this division has yet to be fully implemented, significant progress has been made, with most of the prior year dedicated to preparing for this strategic shift. As part of this preparation, GiG opted to report its Q1 performance as a unified entity to allow for accurate year-on-year comparisons.
The financial outcomes in Q1 underscore GiG’s growth trajectory, with group-wide revenue soaring by 27.5% to a record €36.2 million (£30.8 million/$39.2 million). Of this revenue, €28.0 million was attributed to GiG Media, while Platform & Sportsbook contributed €8.3 million.
SweepX and GiG’s ongoing transformations reflect the company’s commitment to pioneering advancements in the social gaming and iGaming sectors. With AI-assisted technologies and expansive content libraries at its core, SweepX is poised to redefine social gaming, setting new standards for user engagement and operational efficiency.
The strategic partnership with Primero Games further amplifies the growth potential for both companies, providing a well-rounded framework to capture market share in the burgeoning US online social sweepstakes arena. As GiG continues to drive innovation and expand its technological capabilities, the future looks promising for sweepstakes enthusiasts and industry stakeholders alike.
In summary, the launch of SweepX, complemented by the strategic alliance with Primero Games, represents a significant leap forward in GiG’s mission to enhance and expand the social gaming experience. By merging advanced AI-driven technologies with robust content offerings, GiG is not only catering to present market demands but is also laying the groundwork for future innovations in the online sweepstakes industry.
