Uorfi Javed, a name synonymous with avant-garde fashion and unapologetic authenticity, has embraced a new role in the current edition of MTV Splitsvilla X5: ExSqueeze Me Please, a dating reality show with a twist. This 26-year-old sensation is no longer just another contestant vying for attention; instead, she has become the primary instigator, the mischief maker, whose sole task is to disrupt and complicate the lives of the show’s participants. “I just create mischief in the life of contestants,” admits Uorfi, exuding confidence and mischief alike.
In a candid video call from Mumbai, Uorfi sheds light on what sets this season apart from its predecessors. “Other than the addition of a mischief maker, this time we also have the exes making appearances. There are so many twists and turns. The love triangles are my favorite. And the contestants are very vocal and I’m loving that,” she shares with palpable enthusiasm. For Uorfi, the drama and emotional entanglements are the beating heart of the show, and she revels in the chaos.
Uorfi’s rise to fame didn’t happen overnight. Her journey in the entertainment industry began in 2015 when she made her television debut with “Tedhi Medhi Family” on the now-defunct Big Magic channel. “Not too many people knew about my debut,” she recalls, reflecting on her modest beginnings. She persevered, taking on roles in various popular TV serials like “Bepannaah,” “Kasautii Zindagii Kay 2,” and “Yeh Rishta Kya Kehlata Hai.” It was her persistence and versatility that gradually brought her into the limelight, but it was her fashion sense that catapulted her to stardom.
Parallel to her acting career, Uorfi was experimenting with fashion, creating her own outfits and sharing them on Instagram. “I was always into fashion and sewing outfits for Instagram. It was all D-I-Y. Then, around two and a half years back, I started going viral,” she reveals. This newfound virality prompted her to take fashion more seriously. “So I thought, let’s create outfits that will go viral,” Uorfi says, showcasing her knack for understanding and leveraging social media trends.
Her unique and often bold outfits have not only caught the eyes of millions but have also sparked endless conversations and garnered accolades from industry giants like Kareena Kapoor Khan and Karan Johar. Despite mixed reactions and some criticism, Uorfi remains unfazed. “They won’t understand, you have to prove it to them. I have been consistent with my journey, my growth.
. My agenda is to become something and be the best version of me,” she asserts with a tenacity that is as impressive as her wardrobe.
Uorfi’s Instagram following is a testament to her influence. From a modest one million followers during her stint in TV serials, her follower count has soared to an impressive 4.8 million in just two years. “I just wanted to go viral,” she admits, and viral she has gone, with each post and every outfit becoming a moment to behold.
The real magic behind Uorfi’s designs lies in her creative process. She describes it as organic and unplanned. “I don’t really know where my ideas come from or what inspires me,” she confesses. Once an idea takes root, she collaborates with her tailor, fondly referred to as “master ji,” who brings her vivid imaginations to life. Her memorable creations include a butterfly outfit, a gown adorned with green leaf motifs that flutter like butterflies, and another striking ensemble featuring mechanical birds. These designs are not just clothes but storytelling devices, each narrating a unique tale of creativity and boldness.
When asked about the possibility of starting her own fashion label, Uorfi remains pragmatic. “That’s a lot of hard work and I can’t do it,” she says candidly. “Business-wise, I don’t know if it is profitable. I don’t know if my 4.8 million followers will buy them or not.” She speculates that most of her followers are men, quipping, “Men follow me, women stalk me,” with a playful grin.
Uorfi’s visibility extends beyond social media to the ever-watchful lens of the Mumbai paparazzi. They capture her wherever she goes, whether it’s the gym or the airport. So, is this constant attention orchestrated by a PR stunt or simply the byproduct of her magnetic presence? “You’ll find out about that and a lot more on my new reality show. It’s called Follow Kar Lo Yaar,” she teases, leaving her fans and followers eagerly anticipating the next revelation in her journey.
In a nutshell, Uorfi Javed is a masterclass in self-marketing, charisma, and the power of being unapologetically oneself. She has carved a niche that is entirely her own, and with the new season of MTV Splitsvilla X5 airing every Saturday and Sunday at 7 pm on MTV and in Tamil simultaneously on Jio Cinema, viewers can expect a wild ride of mischief, drama, and compelling storylines.
Ladies and gentlemen, take notes, for this is how you turn heads and create a spectacle worth watching.
