The government-run Open Network for Digital Commerce (ONDC) announced on Monday that it had achieved an impressive milestone by recording 374,000 orders in a single day. This remarkable feat coincided with the T20 World Cup final, illustrating the network’s capability to manage high-volume transactions seamlessly during significant events.
“This showcases the Open Network’s ability to handle high-volume transactions during significant events. Additionally, the F&B category saw exceptional growth, recording 61,000 orders,” the ONDC said in a statement.
The ONDC’s achievement during this high-profile cricket event is a testament to the increasing adoption of digital commerce platforms in India. The figures reflect a growing trend towards online transactions, further solidifying the ONDC’s role in revolutionizing the e-commerce landscape in India. By providing a level playing field for businesses of all sizes, the ONDC is continuously enhancing the digital shopping experience for consumers nationwide.
In May, the ONDC had already set a record with an unprecedented 8.9 million transactions across various segments including retail and ride-hailing. This figure underscores the network’s rapid growth and its impact on different sectors within the digital economy.
Breaking down the May transactions further, the retail segment alone accounted for 5 million orders, a significant increase from 3.59 million in April. The month also witnessed a single-day record of 200,000 retail transactions. These statistics highlight the upward trajectory of retail transactions on the ONDC platform.
The grocery and food delivery categories separately reached a new milestone by each surpassing the 1 million order mark for the first time. This indicates a substantial shift in consumer behavior towards online shopping for essential items like groceries and food.
. This trend is expected to continue as more consumers opt for the convenience of digital transactions.
The home and kitchen category followed closely, recording 630,000 orders, while the fashion segment achieved 330,000 orders. These numbers reveal the diverse range of products that consumers are purchasing through the ONDC network. Collectively, other retail sub-categories contributed an additional 2 million orders, showcasing the comprehensive coverage of the platform.
This surge in transactions is not just a result of improved technology but also due to the strategic efforts taken by the ONDC to promote digital commerce across the country. The network’s aim is to democratize the e-commerce space, making it accessible to businesses of all sizes, from small and medium enterprises to large corporations. This inclusive approach is instrumental in driving the digital transformation in India.
By acting as an enabler for businesses, the ONDC is fostering an environment where competition is based on service quality and customer satisfaction rather than solely on market dominance. This shift is crucial for the sustainable growth of the digital economy, ensuring that even smaller players have the opportunity to thrive.
The ONDC’s recent performance during the T20 World Cup final is a clear indication of its growing influence and the trust that consumers place in the platform. The ability to handle such a high volume of transactions without any reported disruptions speaks volumes about the robustness and reliability of the network.
Looking ahead, the ONDC is poised to achieve even greater milestones as it continues to expand its reach and capabilities. With ongoing efforts to improve infrastructure and user experience, the network is well-positioned to cater to the evolving needs of consumers and businesses alike.
In conclusion, the record-breaking transactions during the T20 World Cup final mark a significant achievement for the ONDC. It highlights the network’s ability to support high-volume transactions and its pivotal role in shaping the future of digital commerce in India. As more businesses and consumers embrace the digital marketplace, the ONDC remains at the forefront of this transformation, setting new benchmarks and driving growth in the e-commerce sector.
