Mumbai: In a thrilling announcement for horror movie aficionados, the master of eerie tales, Vikram Bhatt, is back with his latest film, “Bloody Ishq,” which promises to be a spine-chilling ride. The film, directed by Vikram Bhatt and produced by Mahesh Bhatt, is set to premiere on Disney+ Hotstar, and fans got a tantalizing sneak peek with the release of the official trailer on Tuesday via Instagram.
The trailer plunges viewers into the unsettling reality of a woman who, following a harrowing accident, loses her memory. Upon arrival at an isolated island with her husband, she starts encountering bizarre and inexplicable occurrences within their home. Without revealing too much, the trailer hints at an atmosphere reminiscent of Bhatt’s earlier success, “Raaz” (2002), with its familiar ghostly scenes and charged air of tension.
Avika Gor, who headlines the film, opened up about her role, saying, “I feel very fortunate that Vikram Sir thought of me when he was visualizing this film. Horror is something I enjoy as a genre, and to land this role was interesting and challenging. This is entirely different from my roles in ‘1920: Horrors of the Heart’ or ‘Mansion 24’. I’m really grateful that when it comes to strong, emotional female characters, I’m considered, and it gave me this great opportunity to work with the Bhatts again. Neha’s character helped me explore my inner abilities as an actor, and I thoroughly enjoyed working with Disney+ Hotstar.”
Director Vikram Bhatt provided insight into his creative process, admitting, “It may be hard to believe me, but I am scared of watching horror films, even though I absolutely enjoy making them for viewers. I had been wanting to make a horror love story for the longest time, and when I spoke to Bhatt sahib about it, he jumped in without a second thought, and thus, ‘Bloody Ishq’ happened. I wanted to retain some key elements of a horror film, like a dark setup, ghosts, and spirits, while also adding my own twists to the tale and giving it a fresh mix of a love story, suspense, and horror. Avika Gor is one of the most talented actors in the industry, and after ‘1920: Horrors of the Heart’, I just knew I had to have her in ‘Bloody Ishq’, and she has outdone herself with her performance. I am sure the film will leave an unforgettable mark on Disney+ Hotstar’s audiences.”
Producer Mahesh Bhatt shared his thoughts as well, noting, “It is always great to create new films with Vikram as our vision is very similar. We are always on the same page when it comes to giving audiences what they would love to watch. ‘Bloody Ishq’ is a one of a kind gripping story that will keep viewers thinking about the film even when it is over. We received constant support from Disney+ Hotstar, which made working with them a pleasurable experience.
. A gripping storyline, unexpected twists, and horrors that will constantly haunt, ‘Bloody Ishq’ has all this and more, and I am confident that Disney+ Hotstar’s audience will definitely enjoy the film.”
The storyline is poised to take viewers on a nerve-wracking journey, with the character, Neha, grappling not only with her lost memory but also with the unnerving phenomena around her. As the plot unravels, hints of a love story intertwined with elements of suspense and horror promise to keep audiences on the edge of their seats.
Adding to the allure of ‘Bloody Ishq’ is Avika Gor’s compelling performance. The versatile actress is known for her roles in other horror genres, but she promises that this film will offer something entirely fresh. “Horror is a genre I’ve always had a passion for, and to be given a role that challenges me in new ways is a great honor. Working with Vikram Sir again, who has an unparalleled vision for horror, and Mahesh Bhatt, who has a knack for creating thought-provoking stories, has been an incredible journey,” Gor stated.
Vikram Bhatt’s admission about his fear of watching horror films adds an intriguing layer to his prowess in crafting them. Despite his underlying apprehensions, Bhatt has proven time and again his unmatched ability to breathe life into the scariest tales with precision and depth. This dichotomous relationship with the genre perhaps fuels his creativity, ensuring every project, including ‘Bloody Ishq’, is laden with genuine frights and a gripping narrative.
Mahesh Bhatt’s confidence in the film is palpable as he appreciates Disney+ Hotstar’s collaboration, underscoring how their support was instrumental in realizing the vision for ‘Bloody Ishq’. “Creating films with Vikram is always an enriching experience. Our collaborative synergy creates unique storytelling avenues that resonate deeply with audiences. ‘Bloody Ishq’ is a testament to this creative harmony,” he added.
As the release date, July 26, approaches, anticipation builds among horror enthusiasts and fans of gripping narratives. ‘Bloody Ishq’ promises a blend of suspense, romance, and heart-stopping horror, making it a must-watch for anyone looking to experience the thrill of fear from the safety of their screens. With the creative forces of Vikram Bhatt, Mahesh Bhatt, and the compelling presence of Avika Gor, ‘Bloody Ishq’ is set to become a memorable entry in the annals of horror cinema on Disney+ Hotstar. The combination of a riveting storyline, unexpected twists, and a haunting atmosphere ensures that ‘Bloody Ishq’ will linger in the minds of viewers long after the credits roll.
