New Delhi: Last Friday evening, Mumbai’s iconic David Sassoon Library’s clock tower was transformed into a visually stunning canvas for the 3D projection premiere of ZEE5’s latest mystery thriller, ‘Gyaarah Gyaarah’. Directed by Umesh Bisht, this much-anticipated release is the result of a dynamic collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment. The remarkable event not only caught the attention of commuters but also enchanted onlookers, setting a new benchmark for film promotions.
Set against the backdrop of the David Sassoon Library, renowned for its Victorian Gothic architecture, the event on August 9, 2024, brought the show’s time-bending narrative to life. The historic charm of the venue was highlighted through a captivating 3D projection that marked the series’ dramatic entry into the world of entertainment. This preview was followed by an exclusive trailer launch and a screening attended by industry insiders and film enthusiasts, further fueling the already significant excitement surrounding the series.
In response to the mounting anticipation, ZEE5 made a strategic move by releasing all eight episodes of ‘Gyaarah Gyaarah’ simultaneously on August 8th at precisely 11:11 PM. This simultaneous launch aimed to cater to the surge of interest in the show and has since driven a significant uptick in viewership on the platform. By partnering with Sikhya Entertainment and Dharmatic Entertainment, ZEE5 underscores its commitment to producing high-quality content, further solidifying its presence in India’s competitive OTT market.
**Gyaarah Gyaarah: The Intriguing Plot**
‘Gyaarah Gyaarah’ weaves an engaging tale that traverses two distinct time periods. Raghav Juyal takes on the role of Yug Arya, a police officer in 2016 who stumbles upon a mysterious walkie-talkie connecting him with Shaurya Anthwal, played by Dhairya Karwa. Shaurya is a senior detective from the 1990s, who has vanished under enigmatic circumstances. Together, guided by Shaurya’s former protégé Vamika Rawat, portrayed by Kritika Kamra, the duo embarks on a mission to solve cold cases across different timelines, inadvertently altering the course of history. The narrative delves into the ramifications of their actions, offering a suspenseful exploration of time and reality.
**Star-Studded Reactions**
The cast of ‘Gyaarah Gyaarah’ shared their excitement and insights on the unique experience of working on the project. Raghav Juyal, portraying Yug Arya, conveyed his excitement, stating, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it.
. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”
Kritika Kamra, who plays Vamika Rawat, expressed her joy and newfound belief in the magic of the series’ timing, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”
Dhairya Karwa, embodying the role of Shaurya Anthwal, highlighted the uniqueness of the show’s narrative. He remarked, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”
The series promises an enthralling ride through time, challenging viewers to think about the implications of their actions and offering a fresh take on the concept of time travel.
‘Gyaarah Gyaarah’ is now available for streaming exclusively on ZEE5, ready to captivate audiences with its innovative storyline and stunning visuals. This premiere event at the David Sassoon Library not only showcased the series but also set a new standard for immersive audience engagement in the ever-evolving landscape of digital entertainment.
