Kendrick Lamar has been announced as the headliner for the 2025 Apple Music Super Bowl LIX halftime show, set to take place on February 9, 2025, at Caesars Superdome in New Orleans. The highly anticipated performance will air on Fox, with creative direction helmed by pgLang, the multimedia company co-founded by Lamar and his long-time collaborator, Dave Free.
This exciting news marks a significant moment in the world of sports and entertainment, as Kendrick Lamar, one of the most influential figures in contemporary music, takes center stage at one of the most watched events on television. Lamar is no stranger to the Super Bowl stage; he previously delivered a stunning performance at the 2022 Super Bowl halftime show alongside iconic artists like Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. That performance was met with widespread acclaim and earned an Emmy Award for Outstanding Live Variety Special.
In a statement, Lamar expressed his enthusiasm for the upcoming performance, saying, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” His confidence and passion for his craft promise an unforgettable show that will captivate audiences across the globe.
To build anticipation, Lamar took to social media, posting, “.@kendricklamar. #AppleMusicHalftime. NOLA. 2.9.2025. #SBLIX @applemusic @rocnation @nflonfox” along with a promotional image, igniting excitement among fans and industry insiders alike.
Roc Nation, the entertainment agency founded by Jay-Z, will once again produce the halftime show, continuing its successful collaboration with the NFL.
. This marks Roc Nation’s sixth consecutive year in this role, further solidifying its reputation for delivering top-tier entertainment. Jay-Z himself has praised Kendrick Lamar as a “once-in-a-generation artist and performer” whose influence extends far beyond music. With 17 Grammy wins and a Pulitzer Prize for his 2017 album DAMN., Lamar’s career has been celebrated for its critical acclaim and cultural impact. His recognition also includes an Oscar nomination for the song “All the Stars” from the blockbuster film Black Panther.
Seth Dudowsky, the NFL’s head of music, highlighted Lamar’s profound impact on both the music and cultural landscapes, stating, “Few artists have impacted music and culture as profoundly as Kendrick Lamar.” Dudowsky’s comments underscore the significance of Lamar’s role in the upcoming halftime show and the high expectations surrounding his performance.
Lamar’s involvement in the 2025 Super Bowl halftime show is the latest highlight in what has been a stellar year for the artist. In 2024, his singles “Not Like Us” and “Like That” topped the charts, reaffirming his status as a dominant force in the music industry. These successes add to the anticipation of what Lamar will bring to the halftime stage, promising a performance that will be memorable for years to come.
The Super Bowl halftime show has always been an event that draws massive viewership, with millions tuning in from around the world. It is not only a showcase of musical talent but also a stage for artists to make powerful statements and connect with a global audience. Past performers have used the platform to address social issues, celebrate diverse cultures, and deliver high-energy entertainment. With Lamar’s history of tackling complex subjects in his music and his ability to deliver electrifying performances, his halftime show is expected to be a defining moment in his illustrious career.
As February 9, 2025, approaches, excitement continues to build for what promises to be an extraordinary halftime show. The combination of Kendrick Lamar’s artistic vision, the creative direction from pgLang, and the production expertise of Roc Nation sets the stage for a performance that will resonate with audiences long after the final note is played. Whether you’re a football fan, a music enthusiast, or simply a lover of groundbreaking entertainment, the 2025 Apple Music Super Bowl LIX halftime show is an event not to be missed.
Published on September 09, 2024, at 01:02 pm IST, this announcement sets the tone for what is sure to be a spectacular blend of music, culture, and sports entertainment. Stay tuned, as more details about the halftime show will undoubtedly emerge, adding to the mounting anticipation for Super Bowl LIX in New Orleans.
