New Delhi: The much-anticipated Bigg Boss Kannada Season 11 has made a spectacular debut, enthralling viewers with an astounding 9.9 TVR* on its first day. Under the production of Endemol Shine India, the season, which is aptly named “Hosa Adhyaya” or “New Beginning,” is capturing audiences with its fresh approach, broadcasted every weekday and weekend, promising innovative content and thrilling entertainment.
This edition of Bigg Boss Kannada brings forth the captivating “Hell and Heaven” theme, offering an unprecedented twist to the show’s dynamics. Contestants from a wide array of backgrounds are partaking in riveting tasks designed to elevate the experience and bring a fresh wave of excitement to loyal viewers. In a move that marks a significant departure from tradition, the show revealed several contestants during the finale of ‘Raja Rani Reloaded’, allowing the audience to select which contestants would reside in ‘Hell’ or ‘Heaven,’ thereby significantly enhancing viewer involvement.
One element that remains constant amidst the evolving themes and strategies of the show is the presence of Kiccha Sudeep. His unwavering charisma and insightful hosting continue to be a cornerstone of the show’s appeal. At the promotional reveal, Sudeep promised that this season heralds a new era for ‘Bigg Boss Kannada’, a notion that resonates strongly with its record-breaking viewership.
Sushma Rajesh, the Cluster Head for Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, expressed her pride over the early success of the season, stating, “Bigg Boss Kannada Season 11 has set a new benchmark for entertainment, achieving record-breaking numbers with a remarkable 9.9 TVR. This achievement underscores the impact of innovative content, particularly the ‘Hell and Heaven’ theme along with the interactive, audience-driven format that immediately garners deeper viewer engagement. Sudeep’s consistent role continues to bolster the show’s appeal, with the tremendous audience reception affirming our commitment to providing distinctive storytelling. This milestone further solidifies Colors Kannada’s dominance as a market leader and exemplifies our strategic ambition to enhance regional content and offer transformative viewer experiences.”
The launch week has seen Colors Kannada seize a market share of 38%, solidifying its position as the premier Kannada General Entertainment Channel (GEC) in Week 40. This season also witnessed an extraordinary collaboration with 23 brand partners, yielding opening-week revenue 22% higher than the preceding season.
Commenting on this robust partner support, Bikash Kundu, Head of Revenue for Regional Networks at Viacom18, noted, “Bigg Boss Kannada Season 11 has reached a monumental milestone by commencing the season with an impressive roster of 21 sponsors.
. We have coalesced a diverse range of brand partners, spanning sectors from consumer goods and technology to lifestyle and financial services, providing them with an integrated platform to interact with our audience. As Colors Kannada maintains its status as the leading GEC, we are honored to offer unrivaled avenues for brands to engage with viewers across both TV and digital landscapes, and we extend our gratitude to our partners for their unwavering backing.”
Additionally, Mr. H Raju Gowda, Managing Director of Eco Planet Elevators and Escalators Pvt Ltd, shared his enthusiasm about their collaboration with the show, spotlighting their state-of-the-art technology and elevated safety protocols. “We are thrilled to partner with Bigg Boss Kannada Season 11 and are eager to introduce our innovative elevator within the Bigg Boss house. This marks a first for the show and we await the feedback from viewers and customers with bated breath. Our dedication to cutting-edge design, advanced technology, and stringent safety standards has distinguished us as a reliable partner for a prestigious platform like Bigg Boss. We are confident that this integration will augment the holistic experience for viewers while underscoring the critical role that quality and technological advancements play in shaping modern living environments,” he remarked.
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, lauded the favorable reception of the season, saying, “The response to Bigg Boss Kannada Season 11 has been nothing short of phenomenal, establishing new standards with its grand entrance. The unique ‘Hell and Heaven’ concept paired with the vibrant contestants has truly gripped the audience, reflecting our ongoing dedication to delivering novel and engaging content to viewers. Sudeep Kiccha’s stellar presence has been a vital contributor to Bigg Boss Kannada’s persistent triumph. His extraordinary rapport with both the audience and contestants ensures the show’s distinct allure, and Season 11 is no exception. Our enduring association with Viacom18 has been pivotal in delivering such high-caliber programs consistently.”
Beyond its television success, ‘Bigg Boss Kannada Season 11’ has resonated significantly on social media platforms. During its launch week from September 29 to October 4, the program attracted 3.4 million viewers and amassed 6.2 million viewing hours on JioCinema, broadening its reach to a wider audience and cementing its place as a formidable entertainment choice in India’s vibrant media landscape.
