Bigg Boss Kannada Season 11 has made a sensational start, catching the attention of audiences with an incredible 9.9 Television Rating Points (TVR) on the first day of its broadcast. Produced by Endemol Shine India, this season, aptly titled “Hosa Adhyaya” or “New Beginning,” promises to offer more than just entertainment, positioning itself as a dynamic offering in both weekday and weekend slots with its fresh and engaging content.
The innovative “Hell and Heaven” concept stands as the centerpiece for this season, showcasing a group of contestants from various walks of life. The concept introduces high-energy tasks that not only engage the participants but also push forward the show’s evolution. In an unprecedented twist, certain contestants were revealed during the finale of the preceding show ‘Raja Rani Reloaded’. This strategic move allowed the audience to interact more deeply with the show by voting on which participants should enter ‘Hell’ or ‘Heaven,’ making the viewing experience deeply immersive.
Not to be left behind amidst changing themes and competitive spirit, the delightful presence of the host, Kiccha Sudeep, continues to be a constant on Bigg Boss. His charismatic presence and insightful mannerisms inject energy into the show. During the promo reveal, Sudeep articulated the theme for this edition, signaling the start of a new decade for the show, with the remarkable viewership figures serving as a testament to its evolving legacy.
Commenting on the early success, Sushma Rajesh, Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, said, “Bigg Boss Kannada Season 11 has set a new benchmark for entertainment by achieving record-breaking viewership right from the outset with a notable 9.9 TVR. This breakthrough reflects the potency of our innovative content strategy, from the unique ‘Hell and Heaven’ premise to a participatory model that fosters a profound connection with audiences from the start. Kiccha Sudeep’s consistent presence continues to breathe life into the show’s narrative, and the overwhelming audience feedback consolidates our commitment to pioneering storytelling. This significant milestone propels Colors Kannada forward as a leader in the regional content market, illustrating our aspiration to deliver transformative audience experiences.”
Adding to the development, during its launch week, Colors Kannada dominated the market scene, grabbing a substantial 38% market share and solidifying its position as the leading Kannada General Entertainment Channel (GEC) in Week 40. In another feat, the season attracted a whopping 23 brand partners, boasting opening revenues 22% higher compared to the past season. This indicates significant commercial success and faith placed in the series by advertisers and brands.
Reflecting on this achievement, Bikash Kundu, Head of Revenue for Regional Networks at Viacom18, extended gratitude towards brand partners. He remarked, “To start the season with 21 sponsors is a remarkable accomplishment for Bigg Boss Kannada Season 11.
. We have congregated an assortment of brand partners categorized under consumer goods, technology, lifestyle, and financial services, creating a diverse and interactive platform for them to connect with our burgeoning audience. As Colors Kannada reinforces its standing as the foremost GEC, we take pride in presenting unrivaled opportunities for brands to interface with viewers through both TV and digital platforms. We extend our heartfelt thanks to our brand partners for their unwavering support.”
Mr. H Raju Gowda, Managing Director of Eco Planet Elevators and Escalators Pvt Ltd, shared his enthusiasm for partnering with the show, underlining its technological innovations and safety benchmarks. He stated, “Partnering with Bigg Boss Kannada Season 11 fills us with anticipation, and we are ecstatic about installing our state-of-the-art elevator in the Bigg Boss house. It’s a first for the show, and we eagerly await the feedback from viewers and consumers. Our commitment to innovative design, cutting-edge technology, and steadfast safety standards has earmarked us as an ideal partner for a celebrated platform like Bigg Boss. We trust this integration will not only amplify the experience for viewers but also underscore the significant role that quality and innovation hold in crafting modern living environments.”
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, expressed delight at the reception for this season, enthusiastically sharing, “The astounding response to Bigg Boss Kannada Season 11 has established unprecedented standards from its grand opening. This season’s innovative ‘Hell and Heaven’ concept, together with vibrant contestants, has thoroughly enthralled the audience, emphasizing our ongoing commitment to introducing inventive and compelling content to our viewers. The exceptional performance of Sudeep Kiccha, year after year, is instrumental in the relentless success of Bigg Boss Kannada. His unparalleled ability to resonate with both the audience and housemates stands as a distinctive attribute of the show, and this season is no different. Additionally, our enduring collaboration with Viacom18 remains pivotal in delivering these landmark productions.”
Furthermore, beyond television screens, ‘Bigg Boss Kannada Season 11’ made substantial waves across social media platforms. During its introductory week from September 29 to October 4, the show amassed a viewing audience of 3.4 million and generated 6.2 million watch hours on JioCinema, significantly broadening its audience base. This digital engagement highlights the show’s growing popularity and its impact on the diverse viewer demographic.
