Mumbai: The recent release of the film ‘Jigra’, featuring popular actors Alia Bhatt and Vedant Raina, has stirred an unexpected storm, though not for its cinematic brilliance. Instead, it has attracted attention due to the controversy surrounding it. The film struggled to make a significant mark at the weekend box office, but it was the off-screen drama that caught headlines. Manipur-based actor, Bijou ThaangJam, has faced the ire of Alia Bhatt’s fans after he voiced his concerns on social media, alleging discrimination in the film’s production process.
The situation unfolded when Bijou shared a post on his X account expressing his frustration with the industry’s internal dynamics. “The irony is truly remarkable,” he began, pointing out that in raising his voice against discrimination, he was ironically met with a wave of racist and discriminatory remarks. His candid commentary sparked a heated debate among netizens, particularly fans of Alia Bhatt, who began to target Bijou with a barrage of negative comments.
ThaangJam’s post read: “Bravo, well done. It’s almost like your pea-sized brain can’t grasp the concept of equality. But hey, some things never change, right? No wonder people from the Northeast are treated so poorly by some in mainland India. I’m as much, if not more, Indian than you’ll ever be, but sure, keep living in that bubble.” His words struck a chord with many, highlighting ongoing issues of regional bias and prejudice within the entertainment industry and broader Indian society.
Bijou ThaangJam, known for his multi-faceted career as an actor, chef, lyricist, art director, and entrepreneur, did not shy away from addressing the Alia Bhatt fan community directly. In his follow-up posts, he remarked: “As an artist and actor, I have the utmost respect and gratitude for my fellow creatives. What I criticized was the flawed system, the hierarchy, and the terrible management.
. But to all the die-hard Alia Bhatt fans, bhakhts, and fanatics, please do me a favor, get a life. Your racist and derogatory comments only prove how little you are as a person.” His robust and fearless approach underscored his commitment to tackling systemic issues head-on, even in the face of intense online criticism.
Despite the backlash, Bijou expressed his gratitude towards those who supported him. He maintained: “A big thank you to those who’ve shown love and support—let’s not forget that we’re Indians, and it’s diversity we should be celebrating. Jai Hind.” These words reflect his steadfast belief in unity amid diversity, a principle that stands at the heart of his ethos.
Acclaimed for his prior roles in films like Mary Kom and Shivaay, Bijou has also made a significant impact in the culinary world as one of the top 50 contestants in Master Chef India 2011. His multifaceted talent finds expression not only in acting but also through his other professional endeavors. His latest film, ‘Chili Chicken’, available on OTT platforms, delves into the life of five northeastern boys working in a Chinese restaurant, exploring themes of mystery and tragedy when one of them meets an untimely demise.
This incident reflects larger discussions about representation and equality in the Indian film industry. Discrimination, whether based on regional, racial, or cultural lines, remains a pressing issue that industry professionals like Bijou ThaangJam are courageously highlighting. The backlash faced by Bijou illuminates the challenges encountered by those who speak out against entrenched biases, yet it also signifies a step forward in addressing these difficult conversations.
As the debate around Bijou’s remarks continues, it serves as a reminder of the vital importance of dialogue in challenging and changing the status quo. While the box office results of ‘Jigra’ may be underwhelming, the social discourse it has sparked could pave the way for significant cultural shifts in how discrimination is perceived and addressed within the Indian film fraternity and beyond.
