In a refreshing departure from the usual grandeur and opulence associated with Bollywood promotions, the cast of Anand Tiwari’s much-anticipated comedy film, “Bad Newz,” has taken to the streets of Delhi in a relatable and unpretentious manner. As the release of the film draws near, leading actors Vicky Kaushal, Triptii Dimri, and Ammy Virk were spotted promoting their film not in luxury cars, but amidst the hustle and bustle of the Delhi metro and at some of the city’s most beloved landmarks.
The film’s cast was seen taking over Delhi on a vibrant Monday. They marked their presence at an event teeming with hundreds of enthusiastic fans before heading out to explore the city. Among their stops was the iconic Moolchand paratha shop, a must-visit for any food lover in Delhi. Here, they relished hot paranthas and lassi, a simple yet heartfelt gesture that resonated deeply with their fan base.
A post shared by Varinder Chawla on Instagram highlighted their day out. The video and photos showed the stars interacting with fans, engaging in animated conversations, and even consulting the metro map like everyday commuters. This departure from the typical high-glamour promotional events struck a chord with people, making the cast seem approachable and grounded.
On his Instagram, Vicky Kaushal shared a series of snapshots from the day, capturing the essence of their promotional campaign. One photo showed him holding a plate of parathas and a glass of lassi with a smile of sheer delight. His caption read, “DELHI. Aapke pyaar aur paratho ne toh swaad dila diya… Shukriya, meherbaani, karam! See you on 19th July in theatres near you… ab aapko entertain karne ka promise humaara! #BadNewz (flying kiss emojis),” which translates to acknowledging the overwhelming love from the city and a promise to entertain the audiences as the film hits the theaters on July 19.
In an interesting twist to the promotional activities, the actors made their way around the city using the Delhi metro. This choice was both practical and symbolic. Not only did it help them avoid the notorious Delhi traffic, but it also allowed them to connect with the public on a personal level. Vicky, Ammy, and Triptii shared casual, candid moments with other passengers, bringing a splash of stardom to the everyday commute.
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The forthcoming film “Bad Newz” has been the talk of the town, especially its music which has been making waves. The film’s soundtrack includes some notable tracks that have stirred excitement among fans. Songs like ‘Tauba Tauba’ and ‘Jaanam’ have already garnered significant attention, and the recent release of the reimagined classic 90s hit ‘Mere Mehboob Mere Sanam’ has further fueled anticipation.
The original ‘Mere Mehboob Mere Sanam’ from the movie ‘Duplicate’ featured Shah Rukh Khan, Juhi Chawla, and Sonali Bendre, and was sung by Udit Narayan and Alka Yagnik. The new version retains the original vocals, reinterpreted with a contemporary twist by Lijo George and DJ Chetas.
In the narrative of “Bad Newz,” this reimagined track serves more than just musical entertainment; it delves into the complex relationships between the characters. The story revolves around Triptii’s character, who finds herself in an unusual and comedic predicament of being pregnant with children of both Vicky Kaushal and Ammy Virk’s characters. The film promises a humorous take on this rare situation, adding layers of comedy and drama while highlighting how their lives interweave.
The new version of ‘Mere Mehboob Mere Sanam’ keeps the nostalgic charm intact while infusing fresh energy. Javed Akhtar’s timeless lyrics set to Anu Malik’s memorable composition are redesigned to resonate with today’s audience. The song beautifully captures the complexities of relationships depicted in the film, with Vicky Kaushal’s character referred to as ‘Mehboob’ (beloved) and Ammy Virk as ‘Sanam’ (darling) to Triptii’s character.
As the release date approaches, the buzz surrounding “Bad Newz” continues to build. The innovative promotional tactics employed by the cast, combined with the engaging storyline and nostalgic yet contemporary music, have set high expectations. Fans eagerly await to see how this comedy navigates the intricacies of its plot, promising both laughter and poignant moments.
In an industry often characterized by its glitz, the simple yet impactful promotional efforts of the “Bad Newz” team in Delhi offer a refreshing change. It reflects a genuine intent to connect with the audience, both as film stars and as individuals who cherish the rich cultural and culinary heritage of the places they visit, ensuring that this film remains a memorable event long before it even hits the screens.
