New Delhi: A compelling new chapter has begun with the launch of Bigg Boss Kannada Season 11, capturing the attention of audiences by recording a stellar 9.9 TVR on its premiere day. Produced by the renowned Endemol Shine India, this latest season, aptly named “Hosa Adhyaya” meaning “New Beginning,” promises a captivating journey through innovative content broadcasted both on weekdays and weekends. The elevated intrigue revolves around the season’s enthralling “Hell and Heaven” concept, which introduces viewers to contestants from diverse backgrounds, undertaking thrilling tasks that signify the show’s ongoing evolution.
In a novel twist that engaged audiences right from the start, several contestants were unveiled during the climax of ‘Raja Rani Reloaded,’ allowing viewers to become active participants by voting for contestants’ fate—deciding who would reside in ‘Hell’ or ‘Heaven.’ This interactive element added a layer of immersion, enhancing the viewing experience significantly.
The heart of Bigg Boss Kannada, anchored by the charismatic Kiccha Sudeep, remains unchanged despite the evolving themes, contestants, and gameplay each season. Sudeep’s enduring presence brings a mix of charm and wisdom, which resonates well with the show’s loyal fan base. During the promotional reveal of the season, he emphasized the significance of this season as a starting point of a new decade for Bigg Boss Kannada, a statement clearly supported by the remarkable viewership statistics.
Sushma Rajesh, serving as the Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, shared her thoughts on the season’s promising debut success. She stated, “Bigg Boss Kannada Season 11 has redefined entertainment benchmarks with its opening performance, achieving an extraordinary 9.9 TVR. This success is a testament to our commitment to crafting content that is both innovative and engaging—from the unique ‘Hell and Heaven’ construct to a narrative that invites the audience into the fold from day one. Sudeep’s unfaltering role continues to strengthen the show’s dynamics, while the enthusiastic audience response fortifies our dedication to unique storytelling. This success accentuates Colors Kannada’s leadership in the entertainment market, exemplifying our strategy to elevate regional content and deliver transformative viewer experiences.”
The program’s introductory week saw Colors Kannada securing a 38% market share, establishing itself as the leader among Kannada General Entertainment Channels (GEC) for Week 40. The season’s allure drew an unprecedented lineup of 23 brand partners, with a 22% increase in revenue compared to the previous season. Bikash Kundu, Head of Revenue for Regional Networks at Viacom18, highlighted the robust support from brand partners. “Bigg Boss Kannada Season 11 commenced with the support of 21 sponsors, a milestone achievement. We have successfully brought together a diverse range of brand partners—spanning consumer goods, technology, lifestyle, and financial services—creating a comprehensive platform for them to connect with our audience.
. As Colors Kannada solidifies its top GEC position, we are thrilled to provide brands with unmatched engagement opportunities with viewers on both TV and digital platforms. We extend our gratitude to our partners for their unwavering support,” he remarked.
A remarkable collaboration comes with Eco Planet Elevators and Escalators Pvt Ltd, whose Managing Director, Mr. H Raju Gowda, expressed excitement regarding their association with Bigg Boss Kannada Season 11. “We are thrilled to partner with the show and introduce a state-of-the-art elevator in the Bigg Boss house—an unprecedented innovation for the program. We look forward to responses from viewers and consumers alike. Our dedication to innovative design and advanced safety standards positions us as a partner aligned with the innovative spirit of Bigg Boss. We are confident that this integration will not only enrich the viewing experience but also emphasize the importance of quality and modernization in shaping daily living environments,” stated Gowda.
Notably, the show’s success extends into the digital realm, making significant waves on social media platforms. During its premiere week from September 29 to October 4, Bigg Boss Kannada Season 11 attracted 3.4 million online viewers and amassed 6.2 million watch hours on JioCinema, broadening its reach considerably.
Echoing the widespread acclaim, Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, lauded the impressive feedback. “We are elated with the extraordinary response to Bigg Boss Kannada Season 11, which has set new benchmarks with its grand premiere. This novel ‘Hell and Heaven’ dynamic, coupled with a vivid roster of contestants, has truly captured the audience’s imagination, exemplifying our dedication to consistently offering fresh and engaging content. Sudeep Kiccha’s stellar performance, year after year, remains crucial in distinguishing Bigg Boss Kannada’s success. His exceptional rapport with the audience and housemates does not go unnoticed, and Season 11 is proving to be no different. Our enduring collaboration with Viacom18 has been integral in bringing forth such landmark entertainment,” he declared.
As Bigg Boss Kannada Season 11 unfurls its new narrative, the season’s promising start harkens to more excitement on the horizon, affirmatively setting the stage for a paradigm shift in regional entertainment.
