Bollywood’s illustrious couple, Saif Ali Khan and Kareena Kapoor Khan, have passionately called upon the nation to unite for a “cleaner and greener India” as Swachh Bharat Abhiyaan marks its 10th anniversary. Their spirited appeal came through a touching video shared on social media, underscoring the importance of cleanliness and sustainable living for the future generations.
On this significant milestone, the couple paid glowing tributes to Prime Minister Narendra Modi, lauding his relentless efforts and unwavering commitment to transforming the cleanliness mission into a widespread movement.
Kareena Kapoor Khan took to her Instagram handle, posting a heartfelt video featuring herself and her husband, Saif Ali Khan, where they both introduced themselves before delving into the critical message. In her address, Kareena emphasized not just her celebrity status but also her role as a concerned mother. She stated, “Today, I would like to talk to you not only as an actress but as a mother who wants the best for her children. The Swachh Bharat Mission is a mission in which every family should take part.”
Saif Ali Khan echoed her sentiments, highlighting the vital role of environmental cleanliness in ensuring a healthy and happy life. “It’s not just about keeping our surroundings clean; it’s about showing our kids that a healthy environment is a foundation for a happy life,” he remarked, drawing attention to the long-term benefits of maintaining cleanliness.
Kareena also touched upon the words of Mahatma Gandhi, stating, “Mahatma Gandhi has always said that we are the ones who start the real change. On October 2nd, we honor his dream of a clean India.” She linked this vision with the contemporary efforts of the Swachh Bharat Abhiyaan, demonstrating its historical and cultural significance.
In a direct acknowledgment of PM Narendra Modi’s leadership, Saif praised the Prime Minister’s dedication and tireless work in making the campaign a nationwide success. He commended the Prime Minister for galvanizing the nation and fostering a widespread sense of responsibility towards cleanliness. “Our Honourable Prime Minister, Shri Narendra Modi ji has shown committed and strong leadership by working tirelessly in turning this mission into a nationwide movement.
. And we want to ensure that our children understand that every small step, whether it’s picking up a piece of litter or not using plastic, is very important,” Saif stressed.
Kareena concluded the video with an earnest plea, urging everyone to integrate the Swachh Bharat Mission into their daily lives. She emphasized that cleanliness should be a collective endeavor, for the benefit of all, both now and in the future. “For us, for our families, and for a brighter future. Thank you all very much,” she concluded, encapsulating the essence of their message.
The couple’s video was accompanied by the caption: “Let’s unite for a cleaner and greener India! A heartfelt shoutout to #SHS2024 and the amazing Swacchagrahis who are championing this cause.” The hashtag #SHS2024 refers to the upcoming Swachhata Hi Seva campaign, envisaged to bring even greater participation and momentum to the cleanliness drive.
Swachh Bharat Abhiyan, or the Clean India Mission, was inaugurated by the Government of India on October 2, 2014, coinciding with Mahatma Gandhi’s birthday. The campaign’s primary objectives include eliminating open defecation, improving solid waste management systems, and transforming rural areas into Open Defecation Free (ODF) villages. Over the past decade, the mission has achieved significant milestones with millions of toilets being constructed in rural areas, extensive sanitation drives being conducted across urban centers, and a substantial reduction in open defecation practices nationwide.
The success of the Swachh Bharat Mission has been significantly attributable to the comprehensive participation of citizens, communities, local bodies, and celebrities like Saif and Kareena, who use their public influence to inspire and mobilize people across the country. The accolades and endorsements from eminent personalities have undoubtedly played a role in keeping the momentum of the initiative alive and thriving.
The video message by Saif Ali Khan and Kareena Kapoor Khan is an exemplary demonstration of how influential voices can champion national causes and encourage widespread civic responsibility. Their appeal acts as a reminder of the critical role that every individual plays in maintaining cleanliness and protecting the environment for future generations. With the combined efforts of the government, citizens, and influential leaders, India’s journey towards a cleaner and greener future remains a promising endeavor.
