The much-anticipated unveiling of the first look poster for the film “Love in Vietnam” has stirred excitement at the ongoing 77th edition of the Cannes Film Festival. The film, a milestone as the first collaborative cinematic endeavor between India and Vietnam, boasts a prominent cast including Shantanu Maheshwari, Avneet Kaur, and Vietnamese sensation Kha Ngan. Produced by Omung Kumar, this project marks his debut in production, adding another dimension of interest to the venture.
Actress Avneet Kaur took to Instagram to share her elation. Posting the first look of “Love in Vietnam,” she expressed her pride and joy in being part of this groundbreaking collaboration. “Proud to launch the first look of ‘#LoveInVietnam’ at Cannes! This is the first India-Vietnam collaboration, and I couldn’t be happier sharing this with you all,” her post read.
Directed by Rahhat Shah Kazmi, “Love in Vietnam” is an adaptation of the bestseller “Madonna In A Fur Coat.” The poster unveiling event at Cannes saw the presence of the film’s lead actors Shantanu Maheshwari and Avneet Kaur, along with Kazmi, producer Captain Rahul Bali, and co-producers Tariq Khan and Zeba Sajid. The film has garnered institutional support from prestigious entities such as the Consulate General of India in Ho Chi Minh City, Vietnam, the Consulate General of Vietnam in Mumbai, and Vietnam Airlines.
In related news, the recent Bharat Parva event organized by the Ministry of Information and Broadcasting, India, added to the ongoing celebrations at the Cannes Film Festival. Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, played host at the first-ever Bharat Parva, which celebrated India’s rich cultural tapestry, its diverse cuisine, and unique handicrafts, all while spotlighting Indian cinema’s global influence.
The National Film Development Corporation (NFDC), in association with FICCI under the aegis of the Ministry of Information and Broadcasting, orchestrated an evening that was both resplendent and memorable. With over 250 delegates in attendance, the event succeeded in captivating the audience through exceptional performances and an impressive fusion of Indian culinary delights.
. A press release noted the event’s resounding success, emphasizing the delegates’ full engagement and the celebration’s vibrant atmosphere.
Additionally, Bharat Parva featured the unveiling of significant posters: one for the 55th International Film Festival of India (IFFI) and another for the inaugural World Audio Visual Entertainment Summit (WAVES). Notable personalities such as Sanjay Jaju and Ambassador of India to France Jawed Ashraf inaugurated the Bharat Pavilion on May 15, marking an auspicious start to this cultural showcase. The inauguration event also saw the attendance of Tholoana Rose Ncheke, Chairperson of the National Film and Video Foundation (South Africa); Christian Jeune, Director of the Films Department; and renowned filmmaker Richie Mehta, among others.
The Bharat Pavilion, organized by NFDC with FICCI as the industry partner, symbolizes India’s enduring commitment to promoting its rich cinematic heritage globally while fostering international collaborations. This year, representatives from multiple Indian states and Union Territories including Jammu & Kashmir, Karnataka, Goa, and Maharashtra, have converged at the Cannes Film Market, further underscoring India’s cinematic and cultural presence on the international stage.
The unveiling of “Love in Vietnam” and the efforts at Bharat Parva collectively highlight India’s vibrant cultural contributions and cinematic advancements. These events at Cannes demonstrate the country’s expanding footprint in global cinema, reflecting a blend of traditional heritage and modern storytelling.
The Cannes Film Festival continues to be an extraordinary platform for cross-cultural exchanges and the celebration of cinematic art from around the world. With the inclusion of projects like “Love in Vietnam” and the successful Bharat Parva, India’s integrative approach to culture and cinema is evident. This year’s festival not only celebrates films but also serves as a testament to the enduring power of cultural diplomacy and international collaboration within the arts.
As “Love in Vietnam” gears up for its anticipated release, it serves as a beacon of the burgeoning relationship between India and Vietnam, poised to enchant audiences globally. The festival atmosphere at Cannes, brimming with artistic fervor and collaborative spirit, assures that such ventures receive the spotlight they richly deserve.
