The launch of Tasva’s new store in Mumbai was an unforgettable event that dazzled everyone in attendance. The grand opening event was nothing short of spectacular, featuring a surprise flash mob and a spellbinding performance of the traditional Puneri dhol that left onlookers absolutely mesmerized. The excitement reached a fever pitch when Bollywood star and Tasva’s brand ambassador, Ananya Panday, made an unexpected entrance during the flash mob, taking the crowd by storm. The store was officially inaugurated by Ananya Panday alongside the renowned couturier, Tarun Tahiliani.
Spanning an impressive 1746 square feet, the new Tasva store provides a luxurious shopping experience that perfectly embodies Tarun Tahiliani’s ‘India Modern’ ethos. The design of the store exudes sophistication and elegance, offering a vast array of designer ethnic and wedding attire aimed at the contemporary Indian man. Among the highlights is the newly introduced Art Deco-inspired Dinner Jacket collection, distinguished by its geometric patterns and intricate embroidery techniques like appliqué and hot-fix.
The collection of wedding and festive wear includes an extensive variety of kurta sets, achkans, sherwanis, and Indo-western outfits. This wardrobe is further enhanced by a curated selection of accessories, including safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and an array of stylish footwear. It’s a one-stop destination for grooms and men looking to make a sartorial statement on their special days.
Following the grand opening at Oberoi Mall, Tasva continued to captivate Mumbai with an exclusive, star-studded red-carpet event at its Santacruz store. The soirée featured a distinguished mix of the city’s most prominent personalities, including celebrated actors, acclaimed designers, top stylists, influential fashion personalities, and high-net-worth individuals (HNIs). The event was not only a showcase of Tasva’s exquisite collection but also a platform to foster meaningful connections within the fashion ecosystem. This elegant affair underscored Tasva’s commitment to redefining contemporary ethnic and wedding wear, solidifying its position as a leading designer wedding wear brand.
Ananya Panday shared her thoughts on the occasion, saying, “This city holds a special place in my heart. Today, it’s a privilege to witness the fusion of traditional elegance and contemporary style as Tasva opens its doors in Oberoi Mall. Tasva’s commitment to redefining the groom’s fashion experience is commendable, and I’m excited to be a part of Tasva’s journey.
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Adding to the celebratory atmosphere, Tarun Tahiliani, Chief Design Officer of Tasva, expressed his excitement, stating, “It’s an honor to bring our vision to life with the grand opening of our store in Oberoi Mall, Mumbai. At Tasva, each garment is meticulously crafted to celebrate our heritage while embracing contemporary style. Our new Mumbai store is a perfect space to experience the confluence of timeless techniques and modern designs that define Tasva.”
The enthusiasm was shared by Ashish Mukul, Brand Head of Tasva, who emphasized the importance of the new store within the company’s strategic growth plan. “At Tasva, we’re strategically expanding our retail footprint, and the grand opening of our first mall store in Mumbai at the Oberoi Mall is a major milestone in this direction. This store is a beacon of our commitment to accessibility and top-notch quality in designer wedding wear,” Mukul stated.
Tasva’s new store, located at Space S/4 on the 2nd Floor of Oberoi Mall in Goregaon East, Mumbai, is open daily from 11:00 a.m. to 9:00 p.m. For inquiries, customers can reach the store at 022 46160386.
For those looking for more information or to browse Tasva’s stunning collections online, visit www.tasva.com.
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