New Delhi: The commencement of Bigg Boss Kannada Season 11 has ushered in a fresh era of captivating television, leaving viewers enthralled with an unprecedented 9.9 TVR* on the very first day of its broadcast. Under the production of Endemol Shine India, the eleventh installment, aptly named “Hosa Adhyaya” or “New Beginning,” consistently engages a dedicated viewer base with its captivating and engaging content airing throughout both weekdays and weekends.
The current season of Bigg Boss Kannada introduces an intriguing and innovative concept titled “Hell and Heaven,” which stands out as a distinctive theme. This concept presents a fascinating diversity of contestants hailing from various backgrounds, all of whom partake in a series of thrilling tasks designed to evolve and advance the show’s dynamic. Adding a groundbreaking twist to the already riveting plot, some contestants made their debut during the climax of ‘Raja Rani Reloaded.’ This strategy allowed the audience to actively participate by voting and determining which participants would experience ‘Hell’ or ‘Heaven,’ thereby offering a richer, more immersive viewing experience.
Despite the ever-changing themes, participants, and gameplay dynamics each season, one constant has been the presence of Kiccha Sudeep. His unwavering charisma, combined with his sagacious guidance, continues to act as a pillar for the show. In the promotional reveal, Sudeep assured enthusiasts and fans of the show that this season symbolically marks the dawn of a new decade for ‘Bigg Boss Kannada,’ a notion further validated by the show’s exceptional viewership figures.
Sushma Rajesh, who serves as the Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, shared insights on the promising trajectory the season has embarked upon. “Bigg Boss Kannada Season 11 has revolutionized entertainment by setting new records for viewership, boasting a commendable 9.9 TVR on its debut. This milestone underscores the potency of pioneering content—from the unique ‘Hell and Heaven’ storyline to an engaging audience-led narrative that fosters deeper viewer engagement from the start. Kiccha Sudeep’s steady presence amplifies the show’s dynamics, and the overwhelming audience reception reaffirms our dedication to delivering storytelling that stands apart. This achievement further fortifies Colors Kannada’s standing as a dominant market player and highlights our strategic aim to uplift regional content by providing transformative viewing experiences,” Rajesh articulated.
In its inaugural week, Colors Kannada captured a commanding 38% market share, successfully securing its position as the leading Kannada General Entertainment Channel (GEC) during Week 40. Moreover, the season has drawn the attention of 23 brand partners, achieving an initial revenue increase of 22% compared to the previous season. Bikash Kundu, the Head of Revenue for Regional Networks at Viacom18, acknowledged the robust support from these brand partners, remarking, “Bigg Boss Kannada Season 11 has secured a noteworthy achievement, launching with an impressive roster of 21 sponsors.
. This season has brought together a diverse array of brand partners, encompassing sectors such as consumer goods, technology, lifestyle, and financial services. This collaboration has forged a unique and integrated platform, granting brands the opportunity to engage with our audience across both TV and digital domains. As Colors Kannada maintains its top spot as the premier GEC, we take pride in offering unparalleled platforms for brands to connect with viewers and express our gratitude to our partners for their unwavering support.”
Sharing similar enthusiasm was Mr. H Raju Gowda, Managing Director of Eco Planet Elevators and Escalators Pvt Ltd, who expressed excitement regarding their association with the show’s current season. “We are thrilled to join hands with Bigg Boss Kannada Season 11, unveiling our state-of-the-art elevator within the Bigg Boss residence. This marks a first for the program, and we eagerly anticipate feedback from audiences and consumers alike. Our commitment to innovative design, cutting-edge technology, and uncompromising safety standards has solidified our reputation as a trusted partner for enterprises like Bigg Boss. We are confident that this integration will not only enhance the viewing experience but also underscore the significance of quality and modernity in everyday living environments,” Gowda elaborated.
Additionally, Deepak Dhar, the Founder and Group CEO of Banijay Asia and Endemol Shine India, lauded the season’s phenomenal reception, stating, “We are elated to observe the exceptional response Bigg Boss Kannada Season 11 has garnered, breaking new ground with its spectacular opening. This season’s inventive ‘Hell and Heaven’ concept, alongside its vibrant contestants, has truly gripped the audience, reaffirming our commitment to delivering fresh and captivating content to viewers. Kiccha Sudeep’s stellar performance, year after year, remains critical to Bigg Boss Kannada’s enduring success. His distinctive ability to connect with both the audience and the show’s participants has differentiated the program, and Season 11 is no exception. Furthermore, our enduring partnership with Viacom18 has been instrumental in the continued realization of such iconic shows.”
Moreover, Bigg Boss Kannada Season 11 has not only attained success on television but has also created substantial ripples in the realm of social media. During its launch week, spanning September 29 to October 4, the program attracted an impressive 3.4 million viewership and accumulated 6.2 million watch hours on JioCinema, thereby broadening its reach and resonating with a wider audience base. This season stands as a testament to the seamless fusion of traditional and digital media, establishing Bigg Boss Kannada as a trailblazer in the entertainment industry.
