Kendrick Lamar has been announced as the headliner for the 2025 Apple Music Super Bowl LIX halftime show, set to take place on February 9, 2025, at the prominent Caesars Superdome in New Orleans. This eagerly awaited performance will be aired on Fox, with creative direction courtesy of pgLang, the multimedia company co-founded by Lamar himself along with his long-time collaborator, Dave Free. The announcement has already generated a buzz, setting high expectations for what’s to come.
Known for his impactful and evocative performances, Kendrick Lamar previously graced the Super Bowl stage in 2022. During that show, Lamar shared the spotlight with legendary musicians such as Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. Their collective performance earned an Emmy for Outstanding Live Variety Special, setting a high benchmark for future halftime shows.
Reacting to the news of his upcoming Super Bowl appearance, Lamar expressed his excitement, setting an immediate tone of anticipation. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he said in a statement. His message, bolstered by his evident confidence, has resonated widely across social media platforms, evidenced by the flood of fan tweets and discussions. “.@kendricklamar. #AppleMusicHalftime. NOLA. 2.9.2025. #SBLIX@applemusic@rocnation@nflonfox” has become a viral tweet, heightening the anticipation even more.
Roc Nation, the prestigious entertainment company led by Jay-Z, will return to produce the show, marking the sixth year of their association with this significant event.
. Praising Lamar, Jay-Z described him as a “once-in-a-generation artist and performer” whose influence permeates beyond the realm of music. With 17 Grammy Awards to his name and a Pulitzer Prize for his groundbreaking 2017 album “DAMN.”, Lamar has undeniably carved out a monumental place in the music industry. His accolades also include an Oscar nomination for “All the Stars,” the hit song featured in the critically acclaimed movie, Black Panther.
Seth Dudowsky, the NFL’s head of music, did not hold back in expressing his admiration for Lamar’s influence on both music and culture. “Few artists have impacted music and culture as profoundly as Kendrick Lamar,” Dudowsky noted. Reflecting on Lamar’s history of stunning live performances, Dudowsky made it evident that the 2025 Super Bowl halftime show is anticipated to be another defining chapter in Lamar’s illustrious career.
Kendrick Lamar’s announcement comes on the heels of an already stellar 2024 for the artist, marked by the chart-topping success of his singles “Not Like Us” and “Like That.” His return to the Super Bowl stage is expected to amplify his already monumental year, bridging his musical prowess with the grandeur of one of the most-watched events globally.
The Super Bowl halftime show has long been a cultural touchstone, attracting millions of viewers who eagerly await these high-octane performances. Lamar’s selection as the headliner underscores the NFL’s recognition of his broad appeal and his ability to capture the public’s imagination. His performance promises to be a vibrant showcase of his artistic vision and musical versatility, likely to leave an indelible mark on both the Super Bowl legacy and his own career trajectory.
In 2022, when Lamar stole the show with his fellow hip-hop giants, many fans lauded the event as one of the best halftime shows in recent history. The blend of classic hits and powerful staging left a lasting impression, and now, as the sole headliner, Lamar has the opportunity to craft a narrative and experience entirely of his own making.
pgLang, the creative studio behind much of Lamar’s recent work, is set to bring a unique flavor to the event. Co-founded by Lamar and Dave Free, pgLang’s innovative approach to storytelling through multiple media forms promises to inject fresh energy into the halftime show. Their collaboration hints at a performance filled with rich visuals and layered narratives, true to the studio’s distinctive style.
As February 9, 2025, draws closer, the anticipation for Kendrick Lamar’s halftime performance continues to build. With a track record of seizing the moment and delivering unforgettable performances, Lamar is poised to make Super Bowl LIX a memorable one. Fans and viewers will undoubtedly be looking forward to what promises to be one of the most talked-about halftime shows in recent history. Stay tuned.
Published on: September 09, 2024, 01:02 PM IST
Category: Music / Hip-Hop
