Khushi Advertising, a prominent force in the Out-Of-Home (OOH) advertising industry, has launched an innovative and comprehensive marketing campaign for the much-awaited film “Kalki 2898 AD.” This striking initiative blends ambient, Digital Out-of-Home (DOOH), and traditional outdoor marketing techniques with cutting-edge innovations, flawlessly marrying mythological elements with futuristic visions to set a new benchmark in cinema advertising.
The meticulously designed and executed campaign spans key markets across India, ensuring a powerful and widespread presence for “Kalki 2898 AD,” a movie that delves into a dystopian future. Extending across 366 units, the campaign covers major metropolitan areas including Delhi NCR, Mumbai, Pune, Ahmedabad, Kolkata, and Lucknow. Utilizing a versatile range of media touchpoints such as DOOH screens, billboards, mall facades, selfie stations, arch gates, and airport digital banners, the campaign stands out with its innovative approaches like anamorphic displays and pop-out hoardings in Mumbai and Ahmedabad, creating an unparalleled impact. This structured approach is aimed at maximizing visibility and building deep resonance with the audience nationwide.
A remarkable highlight of the campaign is the dynamic installation at the iconic Mahim Causeway. This installation showcases rotating cut-outs of the film’s lead actors—Prabhas, Deepika, and Amitabh Bachchan. Strategically placed at a bustling intersection visible from Bandra, Mahim, and the Western Express Highway, this installation ensures continuous movement and visibility from multiple angles, grabbing the attention of everyone passing by. Beyond spotlighting the characters, the dynamic display also prominently highlights the movie’s release date, further fueling anticipation.
Adjacent to this central installation, a 10×10 hoarding features cut-outs of the three main characters, enhanced with dynamic lighting effects that particularly accentuate Amitabh Bachchan while highlighting the title of the film. This blend of movement and illumination creates a visually captivating experience that deeply engages the audience and leaves a lasting impression.
Additional innovative hoarding designs featuring unique cut-out configurations and strategic lighting effects further magnify visibility and engagement in other critical locations. The campaign seamlessly fuses digital platforms with traditional media, ensuring a cohesive brand presence both online and offline. The result is a campaign that not only amplifies the futuristic storyline of “Kalki 2898 AD” but also reinforces Khushi Advertising’s reputation for integrated and groundbreaking OOH strategies that redefine industry standards.
Film Producer Swapnadutt Chalasani of Vyjayanthi Movies was effusive in his praise for Khushi Advertising’s adept execution.
. “Khushi Advertising has expertly captured the essence of ‘Kalki 2898 AD’ through creative OOH strategies, significantly enhancing our narrative’s reach and impact. Set in the distant year 2898, the film depicts a world stripped of resources, where only the city of Kashi remains habitable for a privileged few amidst widespread strife. This ambitious project intertwines Hindu mythology with futuristic themes, focusing particularly on the Vishnu Avatar known as Kalki, marking a significant milestone in cinematic innovation,” Chalasani expressed.
Vishnu Telang, CEO of Khushi Advertising Ideas Pvt Ltd, also shared his excitement about the campaign. “Our strategy is meticulously designed to pull audiences into the captivating universe of ‘Kalki 2898 AD’. This campaign reiterates our unwavering commitment to delivering unforgettable and impactful brand experiences. With over 20 years of specialized expertise in OOH advertising, Khushi Advertising excels in crafting innovative and effective campaigns that elevate brands and captivate audiences, fuelled by our relentless dedication to creativity and strategic media planning,” Telang emphasized.
Beyond its immediate visual appeal, the campaign embodies a strategic effort to ensure the film’s narrative resonates deeply with its target audience. Combining both traditional and futuristic advertising methods, Khushi Advertising has successfully created an immersive promotional experience for “Kalki 2898 AD” that not only captures the spectacle of the film but also solidifies the future trajectory of cinema advertising innovations. This trailblazing approach showcases how OOH advertising can transcend conventional boundaries, creating an impactful and memorable brand experience that stands out in the cluttered media landscape.
For a glimpse into this pioneering campaign, audiences can watch the promotional video on YouTube at this link: [https://www.youtube.com/watch?v=jZjMimjeeoM&authuser=0].
The DNA app is now available for download on the Google Play Store. We encourage our readers to download the app and share their feedback with us.
