New Delhi: A night of glamour and innovation unfolded on Friday evening at Mumbai’s historic David Sassoon Library’s clock tower, as ZEE5 premiered its much-anticipated mystery thriller, ‘Gyaarah Gyaarah’. Directed by Umesh Bisht, the event featured a mesmerizing 3D projection that captivated both commuters and onlookers, in celebration of the collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment.
On August 9, 2024, the David Sassoon Library, renowned for its Victorian Gothic architectural splendor, transformed into a dramatic backdrop for a ZEE5 showcase. The library’s historical charm combined with the time-bending narrative of ‘Gyaarah Gyaarah’ created a visually stunning preview. This special event not only highlighted the library’s charm but also included a dynamic trailer release and an intimate screening for industry insiders and film enthusiasts.
In response to immense anticipation, ZEE5 facilitated the simultaneous release of all eight episodes of the mystery thriller on August 8th at precisely 11:11 PM. This strategic release played a significant role in quickly boosting viewership on the platform. The series is a co-production of Sikhya Entertainment and Dharmatic Entertainment, marking a substantial step for ZEE5 as it strengthens its foothold in India’s competitive OTT market.
### ‘Gyaarah Gyaarah’ Storyline:
‘Gyaarah Gyaarah’ presents a riveting thriller that masterfully intertwines two separate timelines in a race against time. Raghav Juyal stars as Yug Arya, a 2016 police officer who stumbles upon a mysterious walkie-talkie that connects him with Shaurya Anthwal (played by Dhairya Karwa), a seasoned detective from the 1990s who mysteriously vanished. Under the guidance of Vamika Rawat (Kritika Kamra), Shaurya’s former protégé, Yug and Shaurya collaborate to solve cold cases that span decades, inadvertently altering the course of history. As both timelines intersect, ‘Gyaarah Gyaarah’ delves into the profound consequences of their actions, weaving a suspenseful tale that tests the boundaries of time and reality.
### The Cast’s Enthusiasm:
The cast members expressed palpable excitement about the series premiere and the innovative 3D projection event.
Raghav Juyal shared his enthusiasm, stating, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away.
. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”
Kritika Kamra echoed his sentiments, adding, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”
Dhairya Karwa also expressed his excitement, remarking, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”
### Innovative Launch and Endorsements:
ZEE5’s innovative launch strategy by releasing all episodes simultaneously at 11:11 PM on August 8th further boosted the series’ visibility. The collaborative effort with Sikhya Entertainment and Dharmatic Entertainment has proven to be a winning formula, significantly driving up platform viewership.
‘Gyaarah Gyaarah’ truly encapsulates an enthralling narrative, combining the urgency of real-time cop drama with the complexity of historical investigation. The dual timelines converging through the discovery of the walkie-talkie creates a compelling and thought-provoking series. With such a unique premise and a stellar cast, ‘Gyaarah Gyaarah’ is set to be a major hit, streaming now exclusively on ZEE5.
As the cast and crew relish the successful premiere, the magic of ‘Gyaarah Gyaarah’ continues to captivate audiences, promising a binge-worthy experience that rewrites the rules of time and reality.
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‘Gyaarah Gyaarah’ is now streaming, exclusively on ZEE5.
