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Trailblazer Ankush Bahuguna: A Male Beauty Influencer’s Journey to Cannes 2024


In a move that marks a groundbreaking moment for India on the international beauty and fashion stage, Ankush Bahuguna, a revered Indian beauty content creator, is set to strut the illustrious red carpet at the Cannes Film Festival this coming year. With this appearance, he will be pioneering a new chapter as India’s first male beauty influencer to participate in the globally celebrated event. Chosen from an array of international talent, Bahuguna’s ascent from modest beginnings to global acclaim is a striking example of determination and the quest for authenticity in one’s career.

Ankush Bahuguna’s story starts in New Delhi, India’s pulsating capital, where he initially embarked on a career in architecture. Despite the trials of childhood, where he experienced the sting of bullying and battled self-doubt, Ankush emerged as an influential voice and a beacon of inspiration. A burgeoning passion for content creation and writing led him to cultivate a large audience across various digital platforms. Today, Bahuguna is a well-known personality in the realms of beauty and comedy content in India.

Defying the normative confines of gender in beauty, Ankush’s adeptness in digital media, particularly within the beauty domain, has shattered stereotypes and captured the hearts of myriad followers. His upcoming debut at the prestigious Cannes event, where he will be styled by the illustrious Akshay Tyagi, is not only a milestone in his own career trajectory but is also a significant leap forward in promoting South Asian influence in the global fashion and beauty industry.

Upon reflecting on the journey that has led him to this pivotal point, Bahuguna expresses a profound sense of appreciation for the opportunity, stating, “Walking the Cannes Red Carpet seemed beyond my wildest dreams. It truly shows that with belief and hard work, you can achieve the extraordinary.” His presence at Cannes is anticipated to further the global dialogue on the acceptance of men in the beauty space, signaling a shift towards a more inclusive and representative era in the beauty industry.

Beyond his enthralling social media presence, Ankush Bahuguna extends his influence through ‘Wing It With Ankush’ – a YouTube series that invites viewers for makeup tutorials and exciting collaborations with prominent figures. His trailblazing strides include appearing on the cover of Forbes magazine – a first for a male beauty creator – and occupying a spot on the Forbes India top digital creators roster, which underscores his entrepreneurial acumen.

Moreover, Ankush’s creative ventures span across acting, with notable performances in web series such as ‘Joint Venture’ and ‘Badboli Bhavna.’ His multifaceted talents solidify his standing as not just a content creator, but as a dynamic entertainer and storyteller.

As the film festival draws near, the global beauty and fashion community awaits with bated breath to witness the fusion of Bahuguna’s quintessential Indian aesthetic with the timeless grandeur of Cannes. His participation foreshadows a turning point for male beauty influencers, proving that the realms of beauty and self-expression know no gender. The eyes of the world will watch as Ankush Bahuguna walks that red carpet, more than just a content creator, but as a pioneer of a new dawn in beauty. Through his journey, he educates and inspires countless individuals to embrace their own narratives and strive for their wildest dreams, heralding a future where individuality and self-realization are celebrated.

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