New Delhi – Zee TV, the trailblazer of satellite television in India, has consistently remained at the forefront of transforming TV viewing since it launched in 1992. This premier Hindi General Entertainment Channel (GEC) has enraptured audiences with its bright, reality-reflective narratives that echo viewers’ sentiments and stimulate their imaginations through an eclectic tapestry of storytelling. In an era where the media and entertainment industry is rapidly evolving with a pronounced focus on comprehending consumer preferences, Zee TV has embarked on a transparent self-evaluation, earnestly recognizing the necessity of keeping pace with its audience. In acknowledgment of this imperative, the channel has introduced ‘Hamara Parivar’, an innovative family of passionate TV viewers tasked with providing real-time audience feedback on its shows and characters, thereby bringing viewers into the crux of content creation.
Over the last month, ‘Hamara Parivar’ has built quite a buzz with captivating promos and enigmatic billboards featuring Sakshi and her family, arousing curiosity throughout the nation. Today, this intriguing initiative is fully disclosed in a new film released by Zee TV, accessible via [this link](http://bit.ly/3WzkOC3). Sakshi and her family, ardent TV enthusiasts from Uttar Pradesh, will serve as the voice of Zee TV’s audience, engaging in direct interaction with viewers and channeling their feedback to the channel’s creative teams. This ‘Hamara Parivar’ initiative signifies a major paradigm shift toward fostering deeper engagement with viewers, threading their changing tastes into the channel’s content strategy. Sakshi and her family are set to break the fourth wall, ensuring the viewers’ voices are heard and incorporated. ‘Hamara Parivar’ will feature in multiple segments throughout the day on the channel, making recurrent appearances between shows.
Zee TV’s celebrated actors are particularly enthusiastic about this pioneering approach.
Dheeraj Dhoopar, portraying Subhaan in ‘Rabb Se Hai Dua,’ appreciates the concept, stating, “The idea behind ‘Hamara Parivar’ stands as a testament to Zee TV’s dedication to its viewers. It provides an excellent platform for us actors to receive constructive feedback, allowing us to continuously deliver performances that resonate deeply with our audience.”
Neeharika Roy, who plays Radha in Zee TV’s ‘Pyaar Ka Pehla Naam Radha Mohan,’ expresses her excitement, “Feedback is the lifeblood for actors. The knowledge that we now have a direct conduit to our audience through Sakshi and her family is wonderfully motivating. It is an innovative method for us to grasp what viewers love about our performances and identify areas for improvement.”
Ulka Gupta, essaying Janvi in ‘Main Hoon Saath Tere,’ acknowledges the groundbreaking nature of the initiative. “This move by Zee TV is truly pioneering. It moves beyond mere ratings to real-time audience insights. I am eagerly looking forward to hearing our audience’s thoughts and forging a more personal connection with them.”
Nikki Sharma, renowned for her role as Shakti in ‘Pyar Ka Pehla Adhyaya Shiv Shakti,’ concurs, stating, “Engaging directly with our audience through Sakshi and her family is an exhilarating prospect. It is a revitalizing shift and highlights Zee TV’s immense value for its audience’s opinions.”
Viewers can communicate with Sakshi and her family to share their insights on Zee TV’s programming through various mediums. Feedback can be sent via email to [email protected], through WhatsApp at +91-7400054474, by visiting the official website www.hamara-parivar.
.com, or through social media on Instagram at @sakshi.hamaraparivar and @hamaraparivar1.
The ‘Hamara Parivar’ buzz has been persisting over the past four weeks, with intriguing promos and anonymous billboards featuring Sakshi and her family generating curiosity nationwide. Today, Zee TV unveils its complete essence in a newly released film available here: [http://bit.ly/3WzkOC3]. Sakshi and her family, zealous TV viewers hailing from Uttar Pradesh, will embody the voice of the Zee TV audience, engaging directly with viewers and relaying their feedback to the channel’s creative teams. This initiative marks a significant departure towards deeper viewer engagement, blending their evolving preferences into the channel’s content strategy. ‘Hamara Parivar’ will frequently appear throughout the day on the channel, most notably in segments between shows.
Zee TV’s celebrated actors are especially excitable regarding this innovative endeavor.
Dheeraj Dhoopar, playing Subhaan in ‘Rabb Se Hai Dua,’ commends the idea, “The concept of ‘Hamara Parivar’ is a testament to Zee TV’s devotion to its viewers. It’s an incredible mechanism for us actors to garner constructive feedback and continually offer performances that truly resonate with our audience.”
Neeharika Roy, who embodies Radha in ‘Pyaar Ka Pehla Naam Radha Mohan,’ notes her enthusiasm, “As performers, we thrive on feedback. Knowing that we can now connect directly with our audience through Sakshi and her family is incredibly stimulating. It’s a novel approach for us to understand what viewers cherish about our performances and discern areas for enhancement.”
Ulka Gupta, who portrays Janvi in ‘Main Hoon Saath Tere,’ reflects on the breakthrough nature of the initiative. “This initiative by Zee TV is profoundly transformative. It transcends simple ratings to incorporate real-time viewer feedback. I am eager to hear our audience’s perspectives and cultivate a more intimate rapport with them.”
Nikki Sharma, famed for her role as Shakti in ‘Pyar Ka Pehla Adhyaya Shiv Shakti,’ echoes the sentiment, “Interfacing directly with our viewers through Sakshi and her family is an exciting opportunity. It signifies a refreshing evolution and underscores Zee TV’s strong appreciation for its audience’s viewpoints.”
Viewers are invited to connect with Sakshi and her family to share their views on Zee TV’s content using multiple platforms. Feedback can be directed via email to [email protected], through WhatsApp at +91-7400054474, on the website www.hamara-parivar.com, and via Instagram at @sakshi.hamaraparivar and @hamaraparivar1.
