Air India Express has made a significant move to reinforce the importance of democratic participation among the youth with the launch of its #VoteAsYouAre initiative. In a landmark decision seeking to galvanize first-time voters, the carrier has introduced a 19% discount offer across its network. This initiative comes at a crucial time as the nation prepares for the upcoming Lok Sabha elections, with the airline poised to play a pivotal role in facilitating the journey of young electors back to their constituencies.
The offer caters specifically to first-time voters aged between 18 and 22, providing them with a cost-effective travel solution so they can exercise their voting rights. This discount is applicable across Air India Express’s domestic and international routes and is exclusively for those flying back to cast their votes.
Prospective travelers eager to take advantage of the offer can book their flights between April 18 and June 1, 2024, through the carrier’s user-friendly mobile app or via its website at airindiaexpress.com. The company has made the process straightforward, targeting the airport nearest to the voter’s constituency to ensure a smooth and hassle-free experience.
Dr. Ankur Garg, Chief Commercial Officer of Air India Express, emphasized the airline’s longstanding commitment as a bridge that connects people, cultures, and places. He described the #VoteAsYouAre campaign as a reflection of the company’s dedication to empowering the youth and fostering a proactive culture of engagement in the nation’s democratic processes. Dr. Garg seized the opportunity to articulate the airline’s intention to remove barriers for young voters so they can fulfill their electoral duties, thus playing an active role in charting the course of their nation.
In a bid to make this offer more appealing, Air India Express has made it available across a diverse range of fare products. This inclusivity means the offer caters to various traveler needs, from Xpress Lite, which includes cabin baggage-only fares, to Xpress Value, offering fares with a 15 kg check-in baggage allowance. The initiative also encompasses Xpress Flex, which comes with the advantage of unlimited changes without any change fees, as well as Xpress Biz – the Business Class seating option that provides complimentary Gourmair meals and priority services.
The airline’s website outlines detailed information regarding how to book, as well as the terms and conditions associated with the offer. This transparency ensures seamless access for eligible voters to this empowering initiative, thus contributing to a higher participation rate among first-time voters.
The campaign reflects a broader national significance and underscores Air India Express’s role in not just being a carrier of passengers, but also an enabler of pivotal democratic processes. With the #VoteAsYouAre initiative, Air India Express is not only celebrating its 19th year of operation but is also thanking and acknowledging the youth for their essential role in influencing the future democratic direction of the country.
Located in Karnataka, the Bangalore announcements concerning the General Elections 2024 have been received positively by locals who see the initiative as a step forward in encouraging greater political engagement among the youth. Through initiatives like these, air transport not only proves itself as a crucial component of connectivity but also as a powerful tool for social and political mobilization. Communities across the nation will be watching to see the impact this initiative will have on voter turnout and the empowerment of Indian youth as they take to the skies to perform their civic duties.
