As the mercury continues to rise, marking the beginning of another scorching summer season, Flipkart stands ready with a refreshing proposition for its customer base. Starting April 17 through April 23, 2024, shoppers across the country will be invited to partake in Flipkart’s annual summer sale extravaganza, aptly coined as the Super Cooling Days. During this seven-day period, the e-commerce giant will roll out a plethora of enticing deals on a wide range of cooling appliances including air conditioners (ACs), refrigerators, air coolers, and fans.
Impressively entering its 6th edition in 2024, Flipkart’s Super Cooling Days aims to help households stave off the intense summer heat with affordable, yet advanced home cooling solutions. Flipkart, in its official statement, underscored the anticipated variety and inclusivity of the sale, promising to satiate the varied needs and financial limits of its diverse customer demographic.
Prepared not just to entice but also to impress, Flipkart will present the largest refrigerator collection India has seen, coupled with an array of ACs and fans that will comprehensively cater to consumers planning to upgrade their old appliances. This sale is not only about beating the heat but also about elevating households through energy-efficient products that promise to keep electricity bills in check, starting from a modest Rs 1,299. The competitive pricing is coupled with additional benefits including numerous cashback offers, exciting exchange deals, exclusive incentives for new customers, “tap and win” chances, and special offers involving Flipkart’s own SuperCoins.
Payment convenience is a priority, as evidenced by Flipkart’s array of financing options which include no-cost EMI, flexible down payments, cash on delivery, and the innovative Flipkart Pay Later EMI option, amongst others. These customer-centric initiatives are a testament to Flipkart’s understanding of varied financial positions and their commitment to accommodating as many patrons as possible.
In terms of the shopping journey, Flipkart envisions an experience that is immersive and informed. They underscore their commitment by introducing interactive shopping aids such as ‘View in 360’, FireDrops Gamification, 3D viewing, and video assistance for more premium selections. These technologically advanced preview features serve to replicate an in-store shopping experience, helping customers make more educated purchasing decisions.
After-sales service is another cornerstone of the Super Cooling Days pledge. Flipkart Jeeves, the platform’s after-sales service wing, will offer hassle-free, premium installations and support to ensure that customers have a seamless transition from purchase to operational use of their new appliances.
Highlighting the scale of the sale, Flipkart will showcase the nation’s largest refrigerator store with a varied selection, featuring single-door to triple door models, side-by-side doors, bottom mount, and frost-free refrigerators from top players like Samsung, LG, Whirlpool, Haier, Godrej, and IFB. These come in a price bracket set between Rs 9,990 and Rs 2,00,000.
AC shoppers can expect an impressive showcase of premium store brands including LG, Voltas, Godrej, Daikin, Panasonic, and Blue Star, spanning a price range of Rs 25,000 to Rs 65,000. Inverter ACs, featuring state-of-the-art technology like Wi-Fi connectivity and top energy-efficiency ratings, will be available in capacities from 0.8 ton to 2 tons.
Rounding out the selection are ceiling fans with pricing as accessible as Rs 1,299 going up to Rs 15,000, ensuring options for every budget and décor aesthetic.
Kunal Gupta, Vice President of Large Appliances at Flipkart, commented on the significant consumer interest in cooling appliances sporting the latest tech and features, but still falling within approachable price points. He was optimistic that the 6th edition of Super Cooling Days would deliver on this upward trend of demand, bringing forward a diverse range of value-based products from multiple reputed brands, thus empowering customers to make purchases that suit them best.
To sweeten the deals even further, customers can leverage various exchange offers that can lead to substantial savings—such as gaining up to Rs 22,000 off when exchanging old refrigerators and up to Rs 8,000 off in turn for old ACs.
As the summer sales heat up, Flipkart’s Super Cooling Days appear poised to offer a refreshing respite for bargain hunters and tech-savvy consumers looking to beat the heat with smart home investments.
