The competitive sports betting landscape in the United States has just witnessed another significant expansion. Bet365, one of the world’s leading online gambling companies, has successfully launched its services in Louisiana, marking its ongoing conquest into the American sports betting industry. This move brings the total to seven states where Bet365 is now actively providing sports wagering offerings, extending its footprint beyond Colorado, Iowa, Kentucky, New Jersey, Ohio, and Virginia.
Louisiana residents can now immerse themselves in a comprehensive betting experience by accessing the Bet365 website or by downloading the sportsbook’s app. The platform provides a plethora of betting options on a variety of sports events, most notably including prestigious leagues like the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB). Not only can bettors in the Pelican State place wagers on their favorite sports, but they also have the privilege of engaging with live streams of certain events, enabling them to follow the action in real-time while they bet.
A spokesperson from Bet365 expressed their excitement about the Louisiana launch, noting, “Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana. Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest In-Game experience and unique Same Game Parlays.” Such enthusiasm is reflective of the strategic move made by the company, recognizing the state’s vibrant and sports-loving culture—a lucrative blend for sports betting operators.
This expansion into Louisiana lands on the heels of a record-breaking month for the state in terms of sports betting. In October, both the sports betting handle—that is, the total amount wagered—and revenue soared to all-time highs. A staggering $308.6 million was spent on sports wagers within the state, with a considerably larger portion of $276.2 million attributed to online betting, and $32.4 million placed at retail sportsbooks.
The gross revenue witnessed a substantial year-on-year rise of 63.5%, culminating in a record-setting $43.3 million, which includes $40.1 million from online betting and a further $4.4 million from retail venues. Moreover, when adjusted revenue, which discounts promotional betting, was tallied, it came to an impressive $42.5 million. Deductions from the gross figure—to the tune of $875,871—were primarily associated with free bets and promotional incentives offered online.
The remarkable performance of the Louisiana sports betting market, which was already on an upward trend, aligns perfectly with Bet365’s strategic thrust for growing its brand stateside. As such, the betting giant positions itself to capitalize on a market that’s clearly eager for high-level sportsbook services.
Bet365’s foray into Louisiana is not only a testament to the burgeoning potential of the U.S. sports betting market but also highlights the company’s ambition to cater to sports fans across the nation with a variety of sophisticated and user-friendly betting options. With features that are tailored to enhance the bettor’s experience, Bet365 seems poised to become a major player in the state’s sports betting scene.
As this new chapter unfolds, Bet365 joins a growing cadre of operators aiming to carve out their niche in the U.S. betting ecosystem, and Louisiana bettors stand to benefit from the competition and diversity of choice. Whether individuals are fervent fans of the Saints, the Pelicans, or they carry their hopes on the lines of a college game, Bet365 offers a dynamic platform where their betting aspirations can take flight, all from the comfort of their homes or on the go. If the company’s success in its foreign ventures is any indication, the bettors of Louisiana are in for a high-caliber betting journey.
