In a strategic move showcasing its growing global reach, Betano has officially entered the UK gambling scene, strengthening its presence already established across Europe and Latin America. This significant entrance aligns with Betano’s recent announcement as an official sponsor of both Uefa Euro 2024 and CONMEBOL Copa America 2024, highlighting a year of expansion and partnership.
Betano’s parent company, BVGroup, is no stranger to the gaming industry, holding licenses in the UK, Republic of Ireland, Gibraltar, and Ontario. It administers an array of brands which include sports betting, casino, and bingo. The UK launch marks another achievement for BVGroup’s record of successful brand rollouts.
The collaboration between Betano and BVGroup in the UK market was first announced in early April, marking a union between two prominent forces in the betting industry. “The unveiling of Betano in the UK is the latest addition to BVGroup’s extensive track record of successful launches. This further strengthens Betano’s worldwide footprint,” said the announcement statement.
Betano is poised to offer UK consumers a comprehensive selection of features, such as bet boosts and the innovative Lucky Dip. These come alongside BVGroup’s commitment to promoting safer gambling through tools like Sentinel, a technology that assists in automated messaging and risk assessment, securing a responsible gambling environment.
Julio Iglesias Hernando, CCO of Kaizen Gaming, the technology company behind Betano, expressed the importance of finding the appropriate partner in the UK market. “This is exactly what we did with the well-established and reputable BVGroup. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup. We are equally enthusiastic for what the future will bring,” he stated.
With the Betano brand being rolled out in the UK, Kaizen Gaming continues to grow its considerable global footprint, which includes partnerships with an array of international leagues and European football clubs. Kaizen, with its Betano and Stoiximan brands, now operates in 14 nations since the introduction of Stoiximan in Greece in 2012.
Commenting on the expansion, Brent Almeida, CCO of BVGroup, expressed confidence in this new venture. “This is the latest in a long line of successful launches for BVGroup. We are confident that our technology and operating capabilities will provide Betano customers with a safe and entertaining gaming experience.”
The UK is now one of many territories where Betano offers its services. This expansion is a testament to the vibrancy and attractiveness of the UK betting market, as well as the strength of Betano’s offering. By integrating local market expertise with their innovative and user-friendly products, Betano aims to shape and enhance the gaming experience for players in the UK.
The move to enter the UK market is also a reflection of the steady growth and demand within the online gambling industry. With countries around the world updating their legislation to reflect the new digital age of betting, companies such as Betano are seizing the opportunity to tap into new markets, bringing a blend of experience and innovation to the fore.
In light of the recent partnerships with major sports events, Betano’s arrival in the UK is timely, promising to leverage its visibility and popularity to carve out a significant presence in the local market. The integration of sporting sponsorships and an emphasis on technological advancements and player safety illustrates Betano’s commitment to being a leading brand in the global gaming scene.
The future looks promising for Betano and BVGroup, as this UK partnership paves the way for further innovation, expansion, and success in an industry that’s continuously evolving to meet the changing needs of customers worldwide. With Betano, the betting game in the UK seems to have welcomed a formidable player onto its field.
