GiG, which expects to finalize the acquisition of Casinomeister this month, has announced that this strategic move will bring an immediate positive financial impact that is set to increase as Casinomeister is fully integrated into GiG Media’s operations. The acquisition aims to leverage synergies between GiG Media and Casinomeister, similar to the advancements seen with GiG’s earlier acquisitions of AskGamblers and KaFe Rocks.
Under the agreement, Casinomeister will continue to operate under its well-established brand within GiG Media’s portfolio. Casinomeister, which has been a key player in the online gaming community for over 25 years, is expected to further diversify and enhance GiG’s business model. CEO Jonas Warrer emphasized the alignment of Casinomeister’s core principles with GiG’s mission, particularly highlighting Casinomeister’s dedication to fair play and community support.
“Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com,” Warrer said. “Together, these platforms will enhance our market reach and optimize the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.”
The founder of Casinomeister, Bryan Baily, also expressed his thoughts on the transition. “This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I’ve dedicated 26 years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future,” said Baily. “I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play. I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”
The confirmation of the Casinomeister acquisition is yet another important milestone for GiG, which has been aggressively expanding its presence and capabilities within the online gaming sector. Just last week, the group introduced SweepX, a revolutionary social sweepstakes casino platform solution aimed at the U.S. market. This platform boasts cutting-edge features such as a dual-wallet system, store management for redemptions and prize rewards, and AI-assisted content management technology.
Accompanying the launch of SweepX is a new binding head of terms for a strategic partnership with Primero Games.
. Primero Games, a developer of casino software and equipment with over 50,000 sweepstakes machines operational across the U.S., will leverage this partnership to expand into the online social sweepstakes casino market. This partnership aligns with GiG’s strategic goals of increasing market penetration and broadening its technological capabilities.
In addition to these developments, GiG is also proceeding with a planned business split announced early last year. This strategic division will separate GiG Media from Platform and Sportsbook, creating two distinct entities. Petter Nylander, GiG’s chairman, stated during the Q1 results publication that this split is scheduled to be completed by Q3. The separation is expected to enhance operational focus and enable each entity to better address its respective market opportunities.
Despite the ongoing process of splitting the business, GiG reported a stellar Q1 performance with a group-wide revenue surge of 27.5%, reaching a record €36.2 million. Of this, GiG Media contributed €28.0 million, while Platform and Sportsbook generated €8.3 million. These figures underscore the robust and growing nature of GiG’s business model and strategic direction.
As GiG continues to fine-tune and expand its portfolio, the acquisition of Casinomeister represents a significant step forward. From reinforcing its commitment to transparency and player advocacy to harnessing new technological advancements and strategic partnerships, GiG is poised to solidify its leadership in the igaming sector.
Overall, these strategic moves underscore GiG’s commitment to growth, innovation, and maintaining a strong market presence in the ever-evolving igaming industry. With the acquisition of Casinomeister and the introduction of cutting-edge solutions like SweepX, GiG is well-positioned for sustained success and further diversification in the competitive landscape of online gaming.
