In a confident stride towards fortifying its foothold in the competitive world of gaming and betting technology, Light & Wonder has announced a strategic investment in Flows, the automation software company. This move by Light & Wonder underscores their commitment to accelerating growth and extending operational scale on a global stage. The details of the investment, including its monetary value, remain under wraps but the anticipation surrounding the impact of this investment is palpable.
The alliance is not a new venture but an expansion of a well-established relationship between the two tech dynamos. Flows, known for its innovative automation software, aids businesses with seamless development and system integrations. Recognizing the potential for mutual growth, Light & Wonder has taken this significant step to expedite Flows’ trajectory, promising a swifter development of their products and an aggressive roll-out in untapped markets.
Recent developments from Flows include the launch of an avant-garde voice-activated tool. This sophisticated system allows the creation of omni-channel jackpots through simple voice or text prompts, symbolizing a giant leap towards user-friendly and accessible technology within the igaming sector.
Dylan Slaney, the iGaming CEO at Light & Wonder, expressed his conviction in Flows’ prowess, commenting, “Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform.” He added that the Flows platform stands as an indispensable resource not only for the igaming industry but also for a spectrum of other sectors. Light & Wonder’s endorsement is a token of their belief in the transformative power of Flows’ technology.
On the other side of the partnership, Flows CEO James King shared his enthusiasm about the accelerated journey towards becoming a global leader in codeless automation solutions, fueled by Light & Wonder’s backing. King sees this support as a catalyst that will supercharge Flows’ growth and spur innovation across all facets of their operations. He notes, “I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers,” conveying his optimism for the future that lies ahead and acknowledging the hard work and dedication of the Flows team.
This announcement trails Dylan Slaney’s recent interview with iGB, where he reflected on his tenure at the helm of igaming for Light & Wonder. Despite joining the industry relatively recently in October 2017, Slaney has ascended rapidly within the gaming ranks. Initially starting out as the executive vice-president of gaming at NYX Gaming Group, his journey swiftly progressed following Scientific Games’ acquisition of NYX, leading to his promotion to senior vice-president of gaming at SG Digital. He has been instrumental in steering the company through significant transformations, including the divestment of its sports betting and lottery divisions and an impactful rebranding initiative. The culmination of this strategic realignment resulted in the emergence of Light & Wonder as a concentrated gaming entity with a trio of divisions: land-based, social casino arm SciPlay, and iGaming. Under the guidance of group chief executive Matt Wilson, Slaney now drives the iGaming division forward.
This investment is a testament to Light & Wonder’s forward-looking vision and their commitment to driving innovation and accessibility in the tech space. As this relationship between Light & Wonder and Flows deepens, the industry eagerly awaits the technological advancements and market growth that will undoubtedly emerge from this powerful synergy.
