In an industry that thrives on speed and quick turns, a new lead is setting the pace at Sports Information Services (SIS). The company has entrusted Conall McSorley with the reins to govern their racing product proposition, a role that places him at the helm of the supplier’s racing strategy and direction. This pivotal position spans across the retail and digital platforms, reinforcing SIS’s commitment to maintaining its position as a frontrunner in the racing content provision sector.
Under the seasoned eye of McSorley, SIS’s end-to-end racing offering will be engineered to reach new heights. This entails enhancing the live racing experience and broadening its appeal to bettors and operators globally. His vast purview also includes spearheading the supplier’s international racing portfolio outside of the Americas, a testament to his ability to navigate the diverse and complex global betting landscape.
Bringing a wealth of experience gathered over the past two years as head of international horseracing, McSorley’s credentials make him the ideal candidate for this next step. His tenure at SIS saw him cultivate a deep understanding of the intricacies of the racing industry, a knowledge base he had started building during his previous stint as commercial manager for the UK and Ireland at the supplier.
McSorley’s foray into the racing world is underscored by an expansive career. Prior to joining SIS, he demonstrated his business acumen as the business development director at Gbet and commercial director at Metric Gaming. Additionally, his strategic leadership was honed with roles such as head of business development at BragBet and general manager for Boyle Media at Boylesports. Within these roles, McSorley has proven his capacity to grow and manage extensive networks, delivering impressive results.
His marketing prowess traces back even further, with director positions at Betabet, Easyodds.com, and Aspiritus laying the groundwork for his proficiency in crafting compelling product narratives.
The passion that McSorley brings to the forefront is unmistakable. Having a hands-on approach, he expressed the honor he feels in overseeing a product suite that not only yields substantial revenues but also captivates millions worldwide. His mission is clear – to incessantly innovate and evolve the high-caliber product that is synonymous with SIS, offering a steady flow of regular betting opportunities that keep audiences engaged.
In acknowledgment of McSorley’s caliber and potential impact, SIS chief operating officer Andy Purkiss lauded his insightful product knowledge and commercial shrewdness. Purkiss is eager to watch McSorley step into a role that is expected to bolster SIS’s market leadership in delivering premier products while ensuring value addition for customers and rights partners alike.
This corporate strategy aligns seamlessly with the impressive scale at which SIS operates – broadcasting upwards of 35,000 horse races and in excess of 27,000 greyhound races annually, derived from over 170 tracks worldwide. This spectacular content generation amounts to 8,760 hours of betting material supplied to an array of global operators, highlighting the enormity of the role that McSorley will be undertaking and the company’s extensive reach in the racing industry.
With this move, SIS confidently strides forward into a future where its racing offerings are not just maintained but dynamically propelled forward. Under McSorley’s stewardship, the company’s dedication to supreme quality and reliable service will be meticulously overseen and furthered, ensuring that SIS and its partners across the globe continue to thrive in the fast-paced world of racing betting content.
The racing community watches with keen interest as McSorley steps up to the starting line of his new position, with a track record that promises a race worth following.
