Stats Perform has secured an extended agreement to collect and distribute official data and live streams from the International Cricket Council (ICC) to licensed betting operators worldwide. This deal marks an exclusive partnership between the two entities, further solidifying Stats Perform’s position as a critical service provider in the global sports data market.
The agreement encompasses a comprehensive suite of services for ICC tournaments, delivering real-time ball-by-ball match data and low latency video streams to betting operators. The partnership covers all major men’s and women’s ICC events, including high-profile tournaments like the ongoing ICC Men’s T20 Cricket World Cup, which is being held from June 1-29. Other key events under the agreement include the ICC Cricket One Day World Cup, the ICC Champions Trophy, and the ICC World Test Championship.
Alex Rice, Chief Commercial Officer of Stats Perform, expressed the company’s enthusiasm about the collaboration with the ICC. “We are delighted to continue our work with the ICC. This partnership reaffirms our commitment to gathering and providing top-tier sports data and live streams to licensed betting operators across the globe,” Rice stated. “We were pioneers in live streaming for betting, and operators trust our data to deliver the best experiences for both themselves and their users. We’re excited to leverage our advanced technology and broad expertise to bring the excitement of ICC cricket to an even larger audience.”
The ICC echoed this sentiment, highlighting the considerable impact of Stats Perform’s innovative services. “We are thrilled to reunite with Stats Perform. Their recent AI-powered innovations have significantly boosted growth in the sports industry,” the ICC commented. “This partnership is a vital step in enhancing the digital consumption of cricket content, maintaining the premium position we have established in the sport. Stats Perform’s trusted and innovative services will undoubtedly elevate the experience for cricket bettors worldwide.
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This deal with the ICC is among the latest significant partnerships secured by Stats Perform, which already counts numerous leading sports organizations as clients. For instance, in December of the previous year, Stats Perform extended its exclusive agreement with the Women’s Tennis Association (WTA). Their collaboration will run until 2030, ensuring that Stats Perform remains the official data supplier for the WTA. In this role, the company provides an exclusive feed of umpire-derived match data, augmented by analysis from its Opta experts.
Additionally, in August of the previous year, Stats Perform renewed its exclusive rights agreement with Football DataCo, which manages data for the English Premier League and other major British football competitions. This agreement, which extends to the end of the 2024-25 season, involves the collection of detailed event data across all primary English and Scottish football leagues. The covered leagues include England’s Premier League, Championship, League 1 and 2, as well as all competitions overseen by the Scottish Professional Football Leagues, including the Scottish Premiership.
Furthermore, Stats Perform boasts partnerships with other prominent football leagues across Europe. This includes Spain’s La Liga, France’s Ligue 1, Italy’s Serie A, and Germany’s Bundesliga, highlighting the company’s prominent role in the global sports data industry.
The extended partnership with the ICC complements Stats Perform’s already impressive portfolio and showcases its continued dedication to delivering cutting-edge sports data services. These services not only enrich the betting experience but also pave the way for new advancements in sports analytics and broadcasting.
The ongoing relationship between Stats Perform and the ICC exemplifies the mutual benefits of combining industry-leading data collection with world-class sports governance. Through innovative technological applications, the partnership seeks to enhance the digital consumption of cricket content, providing fans and bettors alike with unparalleled access to real-time information and exhilarating live streams.
As Stats Perform continues to strengthen its ties with major sports entities around the world, the extension of its partnership with the ICC underscores the company’s pivotal role in revolutionizing sports betting and data analytics. This deal stands as a testament to Stats Perform’s commitment to excellence and innovation in the field of sports data, affirming its position as a trusted partner for sports organizations and betting operators globally.
