In a significant step toward expanding its reach and enhancing player experience in the United States, Supremeland Gaming, along with its domestic game studio Powderkeg, has entered into a trailblazing partnership with technology firm EveryMatrix. The collaboration is set to revolutionize the market by launching exclusive gaming content and utilizing EveryMatrix’s high-powered tech solutions for game distribution and player engagement.
Through this partnership, EveryMatrix will provide its SlotMatrix aggregation platform, a robust system that not merely distributes games but also incorporates gamification features to elevate the gaming experience. The immediate result of this venture is already evident. Supremeland Gaming’s new content, powered by SlotMatrix, has officially debuted on DraftKings in New Jersey, with additional states keenly anticipated to follow suit.
EveryMatrix has not been shy in the pursuit of excellence within the US market, securing commercial contracts with several high-profile operators. This strategy has borne fruit, highlighted by the launch of its in-house content in both New Jersey and Ontario through the reputable operator DraftKings.
“At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market,” remarked Erik Nyman, President of EveryMatrix Americas. He continued, “Today, we have enabled our first partner Supremeland Gaming to go live, and our customers can facilitate bonus capabilities for third-party games, which has been unheard of in this market until now. With Powderkeg developing high-quality games, we are confident players will enjoy this fresh content.”
The collaboration marks a significant milestone not only for EveryMatrix but also for Supremeland Gaming. The latter’s CEO, Rickard Öhrn, expressed enthusiasm about the groundbreaking partnership, saying, “This major milestone represents the first step on an exciting journey. We are undertaking to deliver innovative and fun-to-play games to a broader audience.”
EveryMatrix’s growth and success are reflected in its impressive financial reports, having announced a record-breaking net revenue of €114 million in the financial year of 2023, with EBITDA more than doubling from the previous year. The surge in revenue, which showed a 75% increase year-on-year, was propelled by expansion across the company’s core businesses.
Analyzing the annual performance, the company’s casino activities generated a whopping €54.7 million in revenue, a stellar 86% increase. This sector’s EBITDA saw a significant climb of 162% year-on-year, reaching €32.3 million. The growth in casino operations was further bolstered by an uptick in vendor integrations and the rollout of new gaming titles, leading to 98 new operator partnerships over the year.
The company’s sports betting arm also saw encouraging jumps in both revenue and EBITDA, experiencing a 51% increase in revenue to €29.1 million and more than a 100% hike in EBITDA to €13.5 million. The volume of bets placed and the availability of live events also saw substantial rises, with daily sports bets averaging 234,000.
Revenue from EveryMatrix’s platform services nearly doubled to €25.7 million, with EBITDA skyrocketing by 344% to €12.5 million. Additionally, affiliate revenue grew by 39% to €4.4 million. However, the EBITDA for affiliates faced a slight decline of 21% to €1.2 million, even as affiliates’ net gaming revenue on PartnerMatrix increased by 77% to €326 million.
The US gaming industry is no stranger to rapid evolution and innovation, and with the entry of EveryMatrix and Supremeland Gaming’s fresh and exclusive content, the market is poised for an exciting transformation, inviting players to immerse themselves in a new era of online gaming and gamification.
