Indie artist Vivek Verma has managed to strike a delicate balance between creating music that speaks to his own artistic passions and ensuring it resonates with his audience. His latest video single, ‘Raahat,’ was born from his deep-seated desire to produce something extraordinarily soothing and ambient. When the concept of ‘Raahat’ began to solidify, Vivek shared the draft with his close friends and the owner of the independent music label Loop Beats Entertainment. “A&R Divyanshu Dixit and Yatendra Meghwal (co-founder of the label and director of the video) loved the sound. They decided that I should bring the entire track to life and shoot a video. This journey took us to the scenic locales of Uttarakhand and Chandigarh,” Vivek explained.
For any artist, the creative process is a continuous voyage, but there are moments when a particular piece of work stands out and emerges into the light. For Vivek, ‘Raahat,’ is that defining song. After spending two prolific years creating a diverse collection of songs that span multiple genres—from synthwave and pop to R&B and ambient music—Vivek has refined his skills to craft a unique blend in ‘Raahat.’ “Raahat is a fusion of ambient and romantic pop ballad, infused with the essence of soulfulness and a lo-fi vibe, enriched with fresh sound elements,” Vivek revealed. “It has a high recall value that listeners are naturally drawn to.”
As both a songwriter and composer, Vivek intricately balances these two roles, recognizing them as distinct yet interwoven facets of the creative process. “Music production and sound designing are the foundational and most intricate parts. While writing lyrics comes later, each element carries its own emotional weight. The main challenge lies in the music production and sound designing, which set the tone for the entire track,” Vivek elaborated.
The takeaway emotion for listeners from ‘Raahat’ is a sense of rich, soothing sound encapsulated in a pop ballad. “I maintained the concept of minimalism in terms of sound selection and made sure that every element is sonically aesthetic and appealing to both Gen A and Gen Z,” Vivek added.
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Throughout his musical journey, Vivek has formed several partnerships. He says he has always prioritized collaborations based on the artists’ passion and the emotional depth of their work rather than rushing for new content. “I gauge how well we connect with the song’s sentiment before committing,” he stated.
Despite embarking on his indie journey amidst the challenges posed by the pandemic, Vivek’s previous collaborations have propelled him forward. “My earlier work with Himesh Reshammiya, which collectively garnered over 4.5 billion hits on YouTube, helped me immensely. My sound designing skills have improved significantly through constant listening and daily compositions. With a dedicated team managing the release process, I have built a substantial song bank,” he shared.
Looking ahead, Vivek is immensely enthusiastic about an upcoming project that promises to be another innovative sonic experience for his audience. It will be a blend of R&B and trap, infused with traditional Indian elements—a fusion that aims to create yet another dynamic musical journey.
Vivek Verma’s path to success in the indie music scene highlights the importance of artistic integrity, resonating emotionally with audiences, and the continuous evolution of one’s craft. With ‘Raahat,’ he not only introduces a piece of music that is soothing but also one that refreshes the listener’s senses. The collaboration with Loop Beats Entertainment and the picturesque shooting locales add layers of authenticity and visual appeal to the project, ensuring it stands out in a crowded musical landscape.
Through this journey, Vivek has shown that balancing artistic passion with audience appeal is not just possible but also rewarding. This balance has defined his work and continues to drive his projects forward. With a promising future filled with innovative projects, Vivek Verma is poised to remain a significant force in the indie music landscape.
