In a bold new move aimed at strengthening player protection in the rapidly expanding online gambling industry, Evoke has announced a partnership with Mindway AI. Under this arrangement, Mindway AI will be providing its groundbreaking responsible gambling solutions to Evoke, which will be implemented across its entire portfolio of brands including industry giants like 888, William Hill, and Mr Green.
Mindway AI’s solutions are widely regarded as some of the most effective tools available for promoting responsible gambling. They ingeniously combine artificial intelligence, neuroscientific insights, and expert human evaluations in tools such as GameScanner, Gamalyze, and GameChanger. This triad of cutting-edge technologies works in harmony to identify and mitigate gambling-related harm, ensuring that players have a safer experience.
Evoke, which underwent a rebranding process in May, will specifically utilize GameScanner. This innovative solution is designed to proactively protect players from gambling-related harm. One of the standout features of GameScanner is its virtual psychologist, which adapts to player behavior in real-time to identify risky or problematic gambling patterns. By adding this virtual psychologist to their arsenal, Evoke aims to offer a more comprehensive layer of protection to its players.
“Partnering with Mindway AI allows us to elevate our approach to player safety to a whole new level,” said Will Mace, Evoke’s Group Director of Player Safety. “We are fully committed to ensuring that our players have not only a safe but also an enjoyable experience. Mindway AI’s expertise in identifying signs of potentially harmful gambling will significantly enhance our commitment to our players.”
Mindway AI CEO Rasmus Kjaergaard also expressed his excitement about the collaboration, stating, “We are beyond excited to join forces with Evoke. They are a leading powerhouse renowned for their unwavering commitment to excellence and player satisfaction. This alliance perfectly aligns with our mission to propel responsible gaming practices forward and set new industry standards.”
This partnership marks another significant milestone for Mindway AI, which continues to expand its influence in the gaming industry. Since affiliate heavyweight Better Collective increased its stake in Mindway AI in early 2021, the provider has experienced remarkable growth. This period has seen Mindway AI building an impressive roster of leading clients, including major players such as Entain, Flutter Entertainment, and Holland Casino.
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Additionally, Mindway AI’s efforts extend beyond the commercial sphere. The provider is actively involved in supporting various groups and organizations focused on improving player protection measures. These include the National Council on Problem Gambling in the United States, gambling addiction treatment specialist AnonyMind, and US government relations firm Doura-Schawohl Consulting. Their collaborative ventures underscore a broader commitment to promoting responsible gambling on a systemic level.
While details of how the integration of Mindway AI’s tools into Evoke’s platforms will unfold are eagerly anticipated, the initial response from industry analysts and stakeholders has been overwhelmingly positive. The collaboration is expected to not only enhance player safety but also set a new benchmark for ethical practices in the online gambling sector.
Evoke’s commitment to responsible gambling reflects a growing trend within the industry, where the well-being of players is becoming an increasingly critical concern. By leveraging the advanced technological capabilities of Mindway AI, Evoke is poised to make significant strides in this area. The partnership is not just a win for the company but also marks a significant step forward for the industry as a whole.
Specifically, the GameScanner tool that Evoke plans to deploy will monitor a range of behavioral patterns in real-time, allowing the platform to act swiftly in cases where potentially problematic gambling is detected. For players, this means an additional layer of safeguarding against the risks associated with gambling. For the industry, it signals a move towards more responsible and ethical business practices.
As gambling regulations continue to evolve globally, connections like the one between Evoke and Mindway AI are likely to become more commonplace. They serve as crucial partnerships that bridge the gap between technological innovation and ethical responsibility. With Mindway AI’s tools at their disposal, Evoke is not only enhancing its product offerings but also reinforcing its commitment to creating a safer and more enjoyable gambling environment for all players.
In conclusion, Evoke and Mindway AI’s collaboration is set to be a game-changer in the domain of responsible gambling. By combining Evoke’s extensive reach and Mindway AI’s cutting-edge solutions, this partnership promises to set new standards for the industry, ensuring a balance between entertainment and player safety.
Stay tuned as both companies work hand-in-hand to roll out these innovative solutions across some of the most recognized brands in the industry, taking player protection to unprecedented levels.
