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Exciting New Era for ‘The Chase’: Entain Partners with Playtech and ITV for Innovative Live Game Show


An electrifying new dimension of ‘The Chase’ is now available to fans and gaming enthusiasts worldwide, as Entain teams up with Playtech and ITV Studios to launch a live casino version of the popular TV game show. Hosted from Playtech’s state-of-the-art live studio in Riga, Latvia, this innovative game is available 24/7 exclusively through Entain brands, bringing a fresh interactive experience to the fingertips of players everywhere.

The live game diverges from the traditional quiz format of the television show by incorporating a plinko board and two engaging bonus features, removing the necessity for participants to answer general knowledge questions to win prizes. This twist allows for continuous play and ensures that players are constantly entertained, enhancing the popularity of the original television show while catering to a broader audience.

First broadcast in 2009, ‘The Chase’ has consistently drawn millions of daily viewers in the UK during its daytime slot on ITV. The show has expanded its fanbase across international borders, with regular broadcasts in Australia and New Zealand.

The live casino game, branded under ‘The Chase’, initially launched to Entain customers in the UK, Belgium, Brazil, and Ontario, Canada. Plans are already in motion to extend access to players in South Africa and Italy shortly. This strategic rollout aligns with Entain’s commitment to bringing exclusive content to a wide array of international markets.

Since its launch, the game has shown remarkable performance, generating three times the revenue of previous top-tier plinko game releases during its first month. Graciella Anthony, Entain’s global head of live and table games, expressed enthusiasm about the game’s exceptional reception. “We are always striving to create innovative content that stands out in the growing live gameshow genre,” Anthony said. “As the data shows, it has already been a hit with our customers around the world. We expect the game to continue its impressive growth trajectory.”

The creative process behind this engaging live game was a collaborative effort between Playtech, Entain, and ITV Studios.

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. Steve Watling, senior vice president at ITV Studios Global Partnerships, remarked on the significance and anticipation surrounding this launch. “We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space,” Watling said. “The atmosphere and game elements of ‘The Chase’ have been turned into an engaging and unique live game with the main plinko game, Head to Head, and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”

Kevin Kilminster, chief product innovation officer at Playtech, highlighted the uniqueness of the new live game show. “This new gameshow is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show,” Kilminster stated. He emphasized the strong partnership with Entain and Playtech’s dedication to supporting and creating distinctive content for their players.

This launch is part of a broader movement within the live gaming industry, underscored by recent collaborations such as the one between MGM Resorts and Playtech for a live casino offering. This venture streams directly from the iconic MGM Grand and Bellagio properties in Las Vegas, bringing renowned Las Vegas casino experiences into the live gaming arena.

MGM Live games include options like single and double-zero roulette and baccarat, with initial availability to operators in regulated markets outside of the US. Playtech COO Shimon Akad discussed the strategic targeting of Mexico and the UK for MGM Live’s initial rollout, with plans for further expansions in additional regulated markets.

Akad also hinted at a robust portfolio expansion, including exclusive access to various Playtech games, branded TV game shows, celebrity-hosted trivia shows, and other immersive experiences set in Las Vegas. This drive for innovation and extensive partnerships highlights the dynamic and rapidly evolving landscape of live gaming.

In summary, the collaboration between Entain, Playtech, and ITV Studios for ‘The Chase’ live casino game exemplifies the continuous push for engaging and innovative content within the live gaming sector. The impressive initial success of the game indicates a bright future, with expectations high for continued growth and expansion in various international markets.